The new series edited by the "Jubil umsstiftung of the Wirtschaftsuniversit t Wien aims at presenting results of interdisciplinary research conducted at one of the largest business schools in Europe. Volumes 1 and 2 focus on recent results gained by a group of mathematicians and marketing scientists. It is a unique feature that the writing style adopted for this series makes the findings accessible for members of both research communities. It is also targeted to practitioners in marketing management with an interest in ...
Read More
The new series edited by the "Jubil umsstiftung of the Wirtschaftsuniversit t Wien aims at presenting results of interdisciplinary research conducted at one of the largest business schools in Europe. Volumes 1 and 2 focus on recent results gained by a group of mathematicians and marketing scientists. It is a unique feature that the writing style adopted for this series makes the findings accessible for members of both research communities. It is also targeted to practitioners in marketing management with an interest in optimally exploiting their consumer survey and panel data. Market segmentation and product positioning are major strategic issues in a company 's marketing decision making. The analytical tools highlighted in the Foundations and Applications Volumes are new instruments for exploratory and inferential market structure analysis based on consumer brand perceptions and choice. Unlike the majority of contemporary marketing modeling these methods operate nonparametrically thus avoiding the rigorous assumptions which are rarely satisfied by real-world data.
Read Less
Add this copy of A Nonparametric Approach to Perceptions-Based Market to cart. $100.51, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Santa Clarita, CA, UNITED STATES, published 2000 by Springer.
Add this copy of A Nonparametric Approach to Perceptions-Based Market to cart. $103.47, new condition, Sold by Media Smart rated 4.0 out of 5 stars, ships from Hawthorne, CA, UNITED STATES, published 2001 by Springer.
