"Most businesses today are embracing digital transformation and automation, deploying the processes of data analytics in combination with advanced technologies for customer retention using such techniques as marketing automation, digital marketing, machine learning (ML), blockchain, generative AI, and robotics. This new book, Augmenting Customer Retention Through Big Data Analytics, discusses a wide range of topics related to big data customer analytics and its application for customer retention. The book covers important ...
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"Most businesses today are embracing digital transformation and automation, deploying the processes of data analytics in combination with advanced technologies for customer retention using such techniques as marketing automation, digital marketing, machine learning (ML), blockchain, generative AI, and robotics. This new book, Augmenting Customer Retention Through Big Data Analytics, discusses a wide range of topics related to big data customer analytics and its application for customer retention. The book covers important topics on the use of big data in businesses that include personalization and customization of products and services, segmentation, digital marketing, customer relationship management, loyalty programs, and customer loyalty and retention. The book provides examples and case studies that demonstrate how big data is changing the customer loyalty scenario in a highly digitalized world. The book also addresses using big data analytics in areas such as metaverse, government bodies, and fashion retail. Key features: Provides valuable insights on formulating customer retention strategies using big data analytics Discusses the application of big data for reducing churn rate Demonstrates strategies for using big data analytics to improve efficiency and customer service With its diverse and comprehensive coverage, this book offers academics, marketers, human resource managers, students, as well as industrial practitioners a guide to using the exciting technology of big data for customer retention"--
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Add this copy of Augmenting Customer Retention Through Big Data to cart. $211.64, like new condition, Sold by GreatBookPricesUK5 rated 4.0 out of 5 stars, ships from Castle Donington, DERBYSHIRE, UNITED KINGDOM, published 2024 by Apple Academic Press.
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Fine. Sewn binding. Cloth over boards. 336 p. Contains: Unspecified, Illustrations, black & white, Illustrations, color, Halftones, black & white, Line drawings, black & white, Line drawings, color. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
Add this copy of Augmenting Customer Retention Through Big Data to cart. $214.58, new condition, Sold by GreatBookPricesUK5 rated 4.0 out of 5 stars, ships from Castle Donington, DERBYSHIRE, UNITED KINGDOM, published 2024 by Apple Academic Press.
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Seller's Description:
New. Sewn binding. Cloth over boards. 336 p. Contains: Unspecified, Illustrations, black & white, Illustrations, color, Halftones, black & white, Line drawings, black & white, Line drawings, color. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
Add this copy of Augmenting Customer Retention Through Big Data to cart. $224.63, new condition, Sold by Booksplease rated 4.0 out of 5 stars, ships from Southport, MERSEYSIDE, UNITED KINGDOM, published 2024 by Apple Academic Press.
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New. Sewn binding. Cloth over boards. 336 p. Contains: Unspecified, Illustrations, black & white, Illustrations, color, Halftones, black & white, Line drawings, black & white, Line drawings, color.
Add this copy of Augmenting Customer Retention Through Big Data to cart. $227.18, new condition, Sold by Ria Christie Books rated 4.0 out of 5 stars, ships from Uxbridge, MIDDLESEX, UNITED KINGDOM, published 2024 by Apple Academic Press.
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New. Sewn binding. Cloth over boards. 336 p. Contains: Unspecified, Illustrations, black & white, Illustrations, color, Halftones, black & white, Line drawings, black & white, Line drawings, color.
Add this copy of Augmenting Customer Retention Through Big Data to cart. $196.88, new condition, Sold by Ingram Customer Returns Center rated 5.0 out of 5 stars, ships from NV, USA, published 2024 by Apple Academic Press.
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New. Print on demand Sewn binding. Cloth over boards. 336 p. Contains: Unspecified, Illustrations, black & white, Illustrations, color, Halftones, black & white, Line drawings, black & white, Line drawings, color.
