Basic Marketing 18/e builds on the foundation pillars of previous editions the four Ps framework, managerial orientation, and strategy planning focus. The Perreault franchise was the pioneer of the "four Ps" in the introductory marketing course. The unifying focus of Basic Marketing has always been on how to make the marketing decisions that a manager must make in deciding what customers to focus on and how best to meet their needs.
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Basic Marketing 18/e builds on the foundation pillars of previous editions the four Ps framework, managerial orientation, and strategy planning focus. The Perreault franchise was the pioneer of the "four Ps" in the introductory marketing course. The unifying focus of Basic Marketing has always been on how to make the marketing decisions that a manager must make in deciding what customers to focus on and how best to meet their needs.
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Add this copy of Basic Marketing: a Marketing Strategy Planning Approach to cart. $10.33, very good condition, Sold by ThriftBooks-Atlanta rated 5.0 out of 5 stars, ships from Austell, GA, UNITED STATES, published 2010 by Irwin/McGraw-Hill.
Add this copy of Basic Marketing: a Marketing Strategy Planning Approach to cart. $10.33, very good condition, Sold by ThriftBooks-Dallas rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2010 by Irwin/McGraw-Hill.
Add this copy of Basic Marketing: a Marketing Strategy Planning Approach to cart. $10.33, very good condition, Sold by ThriftBooks-Baltimore rated 5.0 out of 5 stars, ships from Halethorpe, MD, UNITED STATES, published 2010 by Irwin/McGraw-Hill.
Add this copy of Basic Marketing: a Marketing Strategy Planning Approach to cart. $10.33, very good condition, Sold by ThriftBooks-Atlanta rated 5.0 out of 5 stars, ships from Austell, GA, UNITED STATES, published 2008 by Irwin/McGraw-Hill.
Add this copy of Basic Marketing: a Marketing Strategy Planning Approach to cart. $10.33, good condition, Sold by ThriftBooks-Reno rated 5.0 out of 5 stars, ships from Reno, NV, UNITED STATES, published 2010 by Irwin/McGraw-Hill.
Add this copy of Basic Marketing: a Marketing Strategy Planning Approach to cart. $10.33, good condition, Sold by ThriftBooks-Dallas rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2010 by Irwin/McGraw-Hill.
Add this copy of Basic Marketing: a Marketing Strategy Planning Approach to cart. $10.33, good condition, Sold by ThriftBooks-Dallas rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2008 by Irwin/McGraw-Hill.
Add this copy of Basic Marketing: a Marketing Strategy Planning Approach to cart. $10.48, good condition, Sold by Orion Tech rated 5.0 out of 5 stars, ships from Arlington, TX, UNITED STATES, published 2010 by McGraw-Hill/Irwin.
Add this copy of Basic Marketing: a Marketing Strategy Planning Approach to cart. $10.56, very good condition, Sold by ThriftBooks-Reno rated 5.0 out of 5 stars, ships from Reno, NV, UNITED STATES, published 2006 by Irwin/McGraw-Hill.
Add this copy of Basic Marketing: a Marketing Strategy Planning Approach to cart. $10.56, very good condition, Sold by ThriftBooks-Dallas rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2006 by Irwin/McGraw-Hill.
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