Big Data Analytics: Applications in Business and Marketing

The book explores data analytics concepts and applications in marketing and business. Business and marketing analytics can create value by guiding how organizational resources are optimally allocated and managed. Covering both predictive and prescriptive analysis, the book discusses optimization techniques for stronger business performance. Read More

The book explores data analytics concepts and applications in marketing and business. Business and marketing analytics can create value by guiding how organizational resources are optimally allocated and managed. Covering both predictive and prescriptive analysis, the book discusses optimization techniques for stronger business performance. Read Less

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  	This is a digital edition of this title. Rent eBook (2 Options) 180 Day Rental: $24.75 (Expires Dec 10, 2025) 365 Day Rental: $29.25 (Expires Jun 13, 2026) Buy eBook Lifetime Access: $44.99 Title: Big Data Analytics by Kiran Chaudhary; Mansaf Alam Publisher: Taylor & Francis Print ISBN: 9781032007885, 1032007885 eText ISBN: 9781000523577 Edition: 2021 1st edition Format: EPUB eBook	$24.75 Rent eBook This is a digital eBook Nothing will be shipped to you Works with web browsers and the VitalSource app on all Windows, Mac, Chromebook, Kindle Fire, iOS, and Android devices Most eBooks are returnable within 14 days of purchase Questions? See our eBook FAQ