Water professionals are responsible for shaping and sometimes changing consumers' perceptions about the value of water. Consumers can mistakenly undervalue water's worth by assuming it should be provided at no cost to the public. This book by Melanie Goetz outlines how water professionals can encourage customers to appreciate water as the precious commodity it is by driving the message that it needs to be paid for just like other valuable services. The tactics outlined can be especially useful during situations such as ...
Read More
Water professionals are responsible for shaping and sometimes changing consumers' perceptions about the value of water. Consumers can mistakenly undervalue water's worth by assuming it should be provided at no cost to the public. This book by Melanie Goetz outlines how water professionals can encourage customers to appreciate water as the precious commodity it is by driving the message that it needs to be paid for just like other valuable services. The tactics outlined can be especially useful during situations such as advocating for proposed rate hikes, or when conservation measures are needed. Goetz goes into depth about the consumer behavior and psychology that drives people's understanding of worth. Communicating Water's Value also includes "success stories" from various utilities and corporations who implemented strategies that effectively shaped and changed the public's perception of the value of water.
Read Less
Add this copy of Communicating Water's Value Part I: Talking Points, to cart. $25.83, good condition, Sold by ThriftBooks-Reno rated 5.0 out of 5 stars, ships from Reno, NV, UNITED STATES, published 2014 by American Water Works Association.
Add this copy of Communicating Water's Value Part I: Talking Points, to cart. $58.73, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Santa Clarita, CA, UNITED STATES, published 2014 by American Waterworks Associatio.
Add this copy of Communicating Water's Value Part I: Talking Points, to cart. $74.65, new condition, Sold by Just one more Chapter rated 3.0 out of 5 stars, ships from Miramar, FL, UNITED STATES, published 2014 by American Waterworks Associatio.
Add this copy of Communicating Water's Value Part I: Talking Points, to cart. $78.60, new condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Santa Clarita, CA, UNITED STATES, published 2014 by American Waterworks Associatio.
Add this copy of Communicating Water's Value Part I: Talking Points, to cart. $82.28, like new condition, Sold by GreatBookPricesUK5 rated 4.0 out of 5 stars, ships from Castle Donington, DERBYSHIRE, UNITED KINGDOM, published 2014 by American Water Works Association.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Fine. Trade paperback (US). Glued binding. 250 p. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
Add this copy of Communicating Water's Value: Talking Points, Tips & to cart. $85.49, new condition, Sold by Ingram Customer Returns Center rated 5.0 out of 5 stars, ships from NV, USA, published 2014 by American Water Works Association.
Add this copy of Communicating Water's Value Part I: Talking Points, to cart. $85.66, new condition, Sold by GreatBookPricesUK5 rated 4.0 out of 5 stars, ships from Castle Donington, DERBYSHIRE, UNITED KINGDOM, published 2014 by American Water Works Association.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
New. Trade paperback (US). Glued binding. 250 p. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
Add this copy of Communicating Water's Value Part I: Talking Points, to cart. $90.49, new condition, Sold by Ria Christie Books rated 4.0 out of 5 stars, ships from Uxbridge, MIDDLESEX, UNITED KINGDOM, published 2014 by American Water Works Association.
Add this copy of Communicating Water's Value Part I: Talking Points, to cart. $90.74, new condition, Sold by GreatBookPrices rated 4.0 out of 5 stars, ships from Columbia, MD, UNITED STATES, published 2014 by American Water Works Association.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
New. Trade paperback (US). Glued binding. 250 p. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
