For courses in Consumer Behavior. This contemporary text goes beyond the "act of buying" and presents a balanced and global perspective. Grounded in the very latest research, the sixth edition probes the psyche of consumers around the world as it explores their diverse experiences with buying, having, and being. Solomon's captivating writing style and ability to weave the most current research, real-world examples, global coverage, and managerial applications throughout have made this text a market leader edition after ...
Read More
For courses in Consumer Behavior. This contemporary text goes beyond the "act of buying" and presents a balanced and global perspective. Grounded in the very latest research, the sixth edition probes the psyche of consumers around the world as it explores their diverse experiences with buying, having, and being. Solomon's captivating writing style and ability to weave the most current research, real-world examples, global coverage, and managerial applications throughout have made this text a market leader edition after edition.
Read Less
Add this copy of Consumer Behavior: Buying, Having, and Being to cart. $21.02, good condition, Sold by BooksRun rated 4.0 out of 5 stars, ships from Philadelphia, PA, UNITED STATES, published 2008 by Pearson.
Add this copy of Consumer Behavior: Buying, Having, and Being to cart. $53.40, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Santa Clarita, CA, UNITED STATES, published 2008 by Pearson.
Add this copy of Consumer Behavior: Buying, Having, and Being to cart. $72.47, new condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Santa Clarita, CA, UNITED STATES, published 2008 by Pearson.
![Marketing: Real People, Real Choices [RENTAL EDITION]](https://www3.alibris-static.com/marketing-real-people-real-choices-rental-edition/isbn/9780136810384.gif)
