Marketing, when you boil it all down, deals with just two things: figuring out who you want to sell to and then determining how you are going to get them to buy your product, service, or idea. In Relevance: The Power to Change Minds and Behavior and Stay Ahead of the Competition, Andrea Coville, who heads a global marketing and public relations agency, successfully showed us how to get today's busy, distracted consumers to buy. Booklist called Relevance "a thought-provoking guide to success in today's noisy communications ...
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Marketing, when you boil it all down, deals with just two things: figuring out who you want to sell to and then determining how you are going to get them to buy your product, service, or idea. In Relevance: The Power to Change Minds and Behavior and Stay Ahead of the Competition, Andrea Coville, who heads a global marketing and public relations agency, successfully showed us how to get today's busy, distracted consumers to buy. Booklist called Relevance "a thought-provoking guide to success in today's noisy communications world." Here, in her follow-up work, Coville's focus is on helping you create Relevance in our current moment of uncertainty caused by the pandemic, social unrest, and ever-increasing technological change. She lays out, in step-by-step fashion, what you need to do and how to do it. And Coville also provides numerous case studies--profiling large global companies, smaller firms, nonprofits, and universities--who have created Relevance successfully. It has never been more difficult to get people to listen to what you have to say. Coville explains why you have to create deep, lasting, and mutually satisfying relationships with the people who keep you in business--and then she shows you how to do it. By the time you are done reading, you will have a series of strategies that have been proven to work when it comes to changing minds and behavior, strategies that will help you stay ahead of the competition.
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Add this copy of Creating Relevance in a Time of Uncertainty to cart. $10.99, like new condition, Sold by Redux Books rated 5.0 out of 5 stars, ships from Wyoming, MI, UNITED STATES, published 2021 by Black Ink Press.
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Like New. Size: 6x0x9; Hardcover with dust jacket. Dust Jacket shows very minor shelving wear, otherwise an unblemished copy.; 100% Satisfaction Guaranteed! Ships same or next business day!
Add this copy of Creating Relevance in a Time of Uncertainty to cart. $21.28, very good condition, Sold by ThriftBooks-Baltimore rated 5.0 out of 5 stars, ships from Halethorpe, MD, UNITED STATES, published 2021 by Black Ink Press.
Add this copy of Creating Relevance in a Time of Uncertainty to cart. $22.97, new condition, Sold by 8trax Media rated 5.0 out of 5 stars, ships from Mansfield, MA, UNITED STATES, published 2021 by Black Ink Press.
Add this copy of Creating Relevance in a Time of Uncertainty to cart. $22.97, very good condition, Sold by 8trax Media rated 5.0 out of 5 stars, ships from Mansfield, MA, UNITED STATES, published 2021 by Black Ink Press.
Add this copy of Creating Relevance in a Time of Uncertainty to cart. $64.08, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Santa Clarita, CA, UNITED STATES, published 2021 by Black Ink Press.
Add this copy of Creating Relevance in a Time of Uncertainty to cart. $91.91, new condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Santa Clarita, CA, UNITED STATES, published 2021 by Black Ink Press.
