This book presents an extensive discussion of the strategic and tactical aspects of customer relationship management as we know it today. It helps readers obtain a comprehensive grasp of CRM strategy, concepts and tools and provides all the necessary steps in managing profitable customer relationships. Throughout, the book stresses a clear understanding of economic customer value as the guiding concept for marketing decisions. Exhaustive case studies, mini cases and real-world illustrations under the title "CRM at Work" all ...
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This book presents an extensive discussion of the strategic and tactical aspects of customer relationship management as we know it today. It helps readers obtain a comprehensive grasp of CRM strategy, concepts and tools and provides all the necessary steps in managing profitable customer relationships. Throughout, the book stresses a clear understanding of economic customer value as the guiding concept for marketing decisions. Exhaustive case studies, mini cases and real-world illustrations under the title "CRM at Work" all ensure that the material is both highly accessible and applicable, and help to address key managerial issues, stimulate thinking, and encourage problem solving. The book is a comprehensive and up-to-date learning companion for advanced undergraduate students, master's degree students, and executives who want a detailed and conceptually sound insight into the field of CRM. The new edition provides an updated perspective on the latest research results and incorporates the impact of the digital transformation on the CRM domain.
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Add this copy of Customer Relationship Management: Concept, Strategy, to cart. £22.29, very good condition, Sold by Books From California rated 4.0 out of 5 stars, ships from Simi Valley, CA, UNITED STATES, published 2019 by Springer.
Edition:
2019, Springer-Verlag Berlin and Heidelberg GmbH & Co. K
Add this copy of Customer Relationship Management to cart. £25.59, very good condition, Sold by TextbookRush rated 5.0 out of 5 stars, ships from Grandview Hts, OH, UNITED STATES, published 2019 by Springer-Verlag Berlin and Heidelberg GmbH & Co. K.
Edition:
2019, Springer-Verlag Berlin and Heidelberg GmbH & Co. K
Publisher:
Springer-Verlag Berlin and Heidelberg GmbH & Co. K
Published:
2019
Language:
English
Alibris ID:
18467185651
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Add this copy of Customer Relationship Management: Concept, Strategy, to cart. £47.90, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Santa Clarita, CA, UNITED STATES, published 2019 by Springer.
Edition:
2019, Springer-Verlag Berlin and Heidelberg GmbH & Co. K
Add this copy of Customer Relationship Management: Concept, Strategy, to cart. £61.67, new condition, Sold by Just one more Chapter rated 4.0 out of 5 stars, ships from Miramar, FL, UNITED STATES, published 2019 by Springer.
Edition:
2019, Springer-Verlag Berlin and Heidelberg GmbH & Co. K
Add this copy of Customer Relationship Management: Concept, Strategy, to cart. £123.52, new condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Santa Clarita, CA, UNITED STATES, published 2019 by Springer.
Edition:
2019, Springer-Verlag Berlin and Heidelberg GmbH & Co. K
Add this copy of Customer Relationship Management: Concept, Strategy, to cart. £10.93, good condition, Sold by Vive Liber Books rated 5.0 out of 5 stars, ships from Somers, CT, UNITED STATES, published 2018 by Springer.
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Good. Pages are clean with normal wear. May have limited markings & or highlighting within pages & or cover. Includes dustjacket if applicable. May have some wear & creases on the cover. The spine may also have minor wear. Does not come with CD DVD if applicable. Access code has been used if applicable. Does not come with any supplementary materials.
Add this copy of Customer Relationship Management: Concept, Strategy, to cart. £12.16, very good condition, Sold by ThriftBooks-Reno rated 4.0 out of 5 stars, ships from Reno, NV, UNITED STATES, published 2018 by Springer.
Add this copy of Customer Relationship Management: Concept, Strategy, to cart. £12.24, very good condition, Sold by Books From California rated 4.0 out of 5 stars, ships from Simi Valley, CA, UNITED STATES, published 2018 by Springer.
Add this copy of Customer Relationship Management: Concept, Strategy, to cart. £12.28, very good condition, Sold by Academic Book Solutions rated 5.0 out of 5 stars, ships from Medford, NY, UNITED STATES, published 2018 by Springer.
