Database Marketing: Analyzing and Managing Customers

Based on decades of research, teaching and application, this book presents a comprehensive treatment of database marketing. Integrating theory and practice, it offers rigorous models, methodologies and techniques illustrated through numerous examples. Read More

Based on decades of research, teaching and application, this book presents a comprehensive treatment of database marketing. Integrating theory and practice, it offers rigorous models, methodologies and techniques illustrated through numerous examples. Read Less

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  	This is a digital edition of this title. Rent eBook (5 Options) 30 Day Rental: $38.70 (Expires Jun 22, 2025) 60 Day Rental: $51.60 (Expires Jul 22, 2025) 90 Day Rental: $64.50 (Expires Aug 21, 2025) 120 Day Rental: $77.40 (Expires Sep 20, 2025) 180 Day Rental: $83.85 (Expires Nov 19, 2025) Buy eBook Lifetime Access: $129.00 Title: Database Marketing by Robert C. Blattberg; Byung-Do Kim; Scott A. Neslin Publisher: Springer Nature Print ISBN: 9781441903327, 1441903321 eText ISBN: 9780387725796 Edition: 2009 2008 edition Format: PDF eBook	$38.70 Rent eBook This is a digital eBook Nothing will be shipped to you Works with web browsers and the VitalSource app on all Windows, Mac, Chromebook, Kindle Fire, iOS, and Android devices Most eBooks are returnable within 14 days of purchase Questions? See our eBook FAQ