Profiled in this book are nine case studies each providing insight into a specific business arena, and the unique role design plays in developing an identity as part of a strategy for success. Some of the best designers in the field today explain their process in creating identities, from initial client meetings and planning, through logo development and a wide variety of identity applications. The volume also includes a showcase of identity projects, from local ventures to national enterprises, further details of the ...
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Profiled in this book are nine case studies each providing insight into a specific business arena, and the unique role design plays in developing an identity as part of a strategy for success. Some of the best designers in the field today explain their process in creating identities, from initial client meetings and planning, through logo development and a wide variety of identity applications. The volume also includes a showcase of identity projects, from local ventures to national enterprises, further details of the objectives of client and designer.
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Add this copy of Designing Identity: Graphic Design as a Business to cart. $17.87, like new condition, Sold by 2VBooks rated 4.0 out of 5 stars, ships from Derwood, MD, UNITED STATES, published 2000 by Rockport Publishers.
Add this copy of Designing Identity: Graphic Design as a Business to cart. $25.88, fair condition, Sold by The Maryland Book Bank rated 4.0 out of 5 stars, ships from baltimore, MD, UNITED STATES, published 2001 by Rockport Publishers.
