The difference between an effective and an ineffective publication - be it a letterhead, an advert, a newspaper, a book or even a web page - is that one gets read and the other ends up ignored. The trick is pulling together words and images on the page in a way that grabs and maintains the viewer's attention, without resorting to gimmicks. Here we explain the basics of good layout and design, and show you how to produce projects of professional quality every time, using only your computer.
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The difference between an effective and an ineffective publication - be it a letterhead, an advert, a newspaper, a book or even a web page - is that one gets read and the other ends up ignored. The trick is pulling together words and images on the page in a way that grabs and maintains the viewer's attention, without resorting to gimmicks. Here we explain the basics of good layout and design, and show you how to produce projects of professional quality every time, using only your computer.
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Add this copy of Desktop Publishing Manual: a Practical Introduction to to cart. £36.52, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Santa Clarita, CA, UNITED STATES, published 2006 by Haynes Publishing Group.
