Profit from analytics throughout the entire customer experience and lifecycle Make the most of all the fast-changing data sources now available to you For all ecommerce executives, strategists, entrepreneurs, marketers, analysts, and data scientists Ecommerce Analytics is a complete single-source guide to analytics for your ecommerce business. It brings together all the knowledge and skills you need to solve your unique problems, and transform your data into better decisions and customer experiences. Judah ...
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Profit from analytics throughout the entire customer experience and lifecycle Make the most of all the fast-changing data sources now available to you For all ecommerce executives, strategists, entrepreneurs, marketers, analysts, and data scientists Ecommerce Analytics is a complete single-source guide to analytics for your ecommerce business. It brings together all the knowledge and skills you need to solve your unique problems, and transform your data into better decisions and customer experiences. Judah Phillips shows how to use analysis to improve ecommerce marketing and advertising, understand customer behaviour, increase conversion rates, strengthen loyalty, optimise merchandising and product mix, streamline transactions, optimise product mix, and accurately attribute sales. Drawing on extensive experience leading large-scale analytics programs, he also offers expert guidance on building successful analytical teams; surfacing high-value insights via dashboards and visualisation; and managing data governance, security, and privacy. Here are the answers you need to make the most of analytics in ecommerce: throughout your organisation, across your entire customer lifecycle.
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Add this copy of Ecommerce Analytics: Analyze and Improve the Impact of to cart. $20.15, good condition, Sold by Big River Books rated 5.0 out of 5 stars, ships from Powder Springs, GA, UNITED STATES, published 2016 by Pearson FT Press.
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Add this copy of Ecommerce Analytics: Analyze and Improve the Impact of to cart. $46.06, good condition, Sold by Book Words rated 4.0 out of 5 stars, ships from Midland Park, NJ, UNITED STATES, published 2016 by Pearson FT Press.
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Add this copy of Ecommerce Analytics: Analyze and Improve the Impact of to cart. $130.34, new condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Santa Clarita, CA, UNITED STATES, published 2016 by Pearson FT Press.
