Showing the capabilities of Microsoft Excel in teaching marketing statistics, this is a step-by-step exercise-driven guide for students and practitioners who need Excel to solve practical marketing problems (including quantitative analyses in marketing courses), even if they are not especially mathematically-inclined, or a bit wary of computers.
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Showing the capabilities of Microsoft Excel in teaching marketing statistics, this is a step-by-step exercise-driven guide for students and practitioners who need Excel to solve practical marketing problems (including quantitative analyses in marketing courses), even if they are not especially mathematically-inclined, or a bit wary of computers.
Read Less