"When it comes to innovation, relying on intuition won't cut it anymore. Whether it's improving customer experiences, trying out new business models, or developing new products, even the most experienced managers often get it wrong. This is especially true in the online world, where predicting customer behavior is virtually impossible. Managers can, however, discover whether a new product, service, or business model will fail or succeed--by subjecting it to rigorous experimentation. Think about it. A pharmaceutical company ...
Read More
"When it comes to innovation, relying on intuition won't cut it anymore. Whether it's improving customer experiences, trying out new business models, or developing new products, even the most experienced managers often get it wrong. This is especially true in the online world, where predicting customer behavior is virtually impossible. Managers can, however, discover whether a new product, service, or business model will fail or succeed--by subjecting it to rigorous experimentation. Think about it. A pharmaceutical company would never introduce a new drug without first conducting a round of experiments based on established scientific protocols. Yet that's essentially what many companies do when they roll out new products and services. As Harvard Business School professor Stefan Thomke shows in this eye-opening and essential book, the "best guess" approach to innovation is changing fast. There are now leading companies that conduct more than ten thousand online controlled experiments annually, engaging millions of users. These organizations have discovered that an "experiment with everything" approach has a big payoff, giving them a considerable competitive advantage. How can you do this at your company? Leaders and managers need to create an "experimentation organization" that masters the science of testing and puts the discipline of experimentation at the center of the innovation process. It used to take companies years to build the infrastructure and develop the expertise to run hundreds of experiments each day. But Thomke shows how, with advances in technology, these capabilities are at the fingertips of almost any business professional. By combining the power of software and the rigor of controlled experiments, today's managers can make better decisions, create better customer experiences, and generate huge financial returns. Filled with engaging and instructive stories of leading experimentation organizations, Experimentation Works will be your guidebook to a truly new way of thinking and innovating"--
Read Less
Add this copy of Experimentation Works: the Surprising Power of Business to cart. $9.28, very good condition, Sold by Goodwill rated 4.0 out of 5 stars, ships from Brooklyn Park, MN, UNITED STATES, published 2020 by Harvard Business Review Press.
Add this copy of Experimentation Works: the Surprising Power of Business to cart. $9.30, like new condition, Sold by ThriftBooks-Reno rated 5.0 out of 5 stars, ships from Reno, NV, UNITED STATES, published 2020 by Harvard Business Review Press.
Add this copy of Experimentation Works: the Surprising Power of Business to cart. $9.30, very good condition, Sold by ThriftBooks-Reno rated 5.0 out of 5 stars, ships from Reno, NV, UNITED STATES, published 2020 by Harvard Business Review Press.
Add this copy of Experimentation Works: the Surprising Power of Business to cart. $9.30, good condition, Sold by ThriftBooks-Atlanta rated 5.0 out of 5 stars, ships from Austell, GA, UNITED STATES, published 2020 by Harvard Business Review Press.
Add this copy of Experimentation Works: the Surprising Power of Business to cart. $9.91, fair condition, Sold by Goodwill of Orange County rated 5.0 out of 5 stars, ships from Santa Ana, CA, UNITED STATES, published 2020 by Harvard Business Review Press.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Fair. This is a USED book, it is subject to external and interior wear including, underlining, highlighting, annotations, water damage, minor scuffs and tears. This is a donated book accepted as is. Stickers and sticker residue on the cover should be expected, as well as spine wear from use. There are NO codes or disc(s) included. All items ship Monday-Friday within 2-3 business days. Thank you for supporting Goodwill of OC.
Add this copy of Experimentation Works: the Surprising Power of Business to cart. $10.69, good condition, Sold by Vive Liber Books rated 5.0 out of 5 stars, ships from Somers, CT, UNITED STATES, published 2020 by Harvard Business Review Press.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Good. Pages are clean with normal wear. May have limited markings & or highlighting within pages & or cover. May have some wear & creases on the cover. The spine may also have minor wear. May not include CD DVD access code or any other supplemental materials.
Add this copy of Experimentation Works: the Surprising Power of Business to cart. $14.12, good condition, Sold by Friends Tucson rated 5.0 out of 5 stars, ships from Tucson, AZ, UNITED STATES, published 2020 by Harvard Business Review Press.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Hardcover. Ex Library with usual markings, stamps and/or stickers. Good condition. Mylar cover on dust jacket, taped to book. Until further notice, USPS Priority Mail only reliable option for Hawaii. Proceeds benefit the Pima County Public Library system, which serves Tucson and southern Arizona.
Add this copy of Experimentation Works: the Surprising Power of Business to cart. $15.00, very good condition, Sold by Half Price Books Inc rated 4.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2020 by Harvard Business Review Press.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Very good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!
Add this copy of Experimentation Works: the Surprising Power of Business to cart. $15.44, good condition, Sold by BooksRun rated 4.0 out of 5 stars, ships from Philadelphia, PA, UNITED STATES, published 2020 by Harvard Business Review Press.
Add this copy of Experimentation Works: The Surprising Power of Business to cart. $15.50, like new condition, Sold by Booksup rated 5.0 out of 5 stars, ships from Laguna Niguel, CA, UNITED STATES, published 2020 by Harvard Business Review Press.
