A perfect vehicle to help you write stronger headlines using the author's A-B-C formula; write about benefits, not features; prepare layouts--for everything from newsprint pages to billboards; write for the special needs of broadcast and interactive media and more. Whether you're just getting started or sharpening your skills, this is a vital tool for anyone who's in the business of creative communication.
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A perfect vehicle to help you write stronger headlines using the author's A-B-C formula; write about benefits, not features; prepare layouts--for everything from newsprint pages to billboards; write for the special needs of broadcast and interactive media and more. Whether you're just getting started or sharpening your skills, this is a vital tool for anyone who's in the business of creative communication.
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Add this copy of Fundamentals of Copy & Layout to cart. £8.95, good condition, Sold by Found Books rated 5.0 out of 5 stars, ships from AUSTIN, TX, UNITED STATES, published 1996 by McGraw-Hill Companies.
Add this copy of Fundamentals of Copy and Layout to cart. £10.32, very good condition, Sold by ThriftBooks-Reno rated 4.0 out of 5 stars, ships from Reno, NV, UNITED STATES, published 1986 by McGraw-Hill Contemporary.
Add this copy of Fundamentals of Copy & Layout: Everything You Need to to cart. £10.60, very good condition, Sold by ThriftBooks-Reno rated 4.0 out of 5 stars, ships from Reno, NV, UNITED STATES, published 1996 by McGraw-Hill.
Add this copy of Fundamentals of Copy & Layout to cart. £12.27, fair condition, Sold by ThriftBooks-Reno rated 4.0 out of 5 stars, ships from Reno, NV, UNITED STATES, published 1997 by McGraw-Hill.
Add this copy of Fundamentals of Copy and Layout to cart. £32.46, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Santa Clarita, CA, UNITED STATES, published 1984 by McGraw-Hill Contemporary.
Add this copy of Fundamentals of Copy & Layout: Everything You Need to to cart. £34.37, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Santa Clarita, CA, UNITED STATES, published 1996 by McGraw-Hill.
Add this copy of Fundamentals of Copy & Layout to cart. £46.52, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Santa Clarita, CA, UNITED STATES, published 1997 by McGraw-Hill.
Add this copy of Fundamentals of Copy & Layout to cart. £114.66, new condition, Sold by Just one more Chapter rated 4.0 out of 5 stars, ships from Miramar, FL, UNITED STATES, published 1997 by McGraw-Hill.
