In this new edition of the irreverent, celebrated bestseller, master copywriter Luke Sullivan looks at the history of advertising, from the good, to the bad, to the ugly. Updated to cover online advertising, this edition gives you the best advertising guidance for traditional media and all the possibilities of new media and technologies. You'll learn why bad ads sometimes work, why great ads fail, and how you can balance creative work with the mandate to sell.
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In this new edition of the irreverent, celebrated bestseller, master copywriter Luke Sullivan looks at the history of advertising, from the good, to the bad, to the ugly. Updated to cover online advertising, this edition gives you the best advertising guidance for traditional media and all the possibilities of new media and technologies. You'll learn why bad ads sometimes work, why great ads fail, and how you can balance creative work with the mandate to sell.
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Add this copy of Hey, Whipple, Squeeze This: a Guide to Creating Great to cart. $7.99, good condition, Sold by ZBK Books rated 5.0 out of 5 stars, ships from Woodland Park, NJ, UNITED STATES, published 2008 by John Wiley & Sons Inc.
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Used book in good and clean conditions. Pages and cover are intact. Limited notes marks and highlighting may be present. May show signs of normal shelf wear and bends on edges. Item may be missing CDs or access codes. May include library marks. Fast Shipping.
Add this copy of Hey, Whipple, Squeeze This: a Guide to Creating Great to cart. $7.99, fair condition, Sold by ZBK Books rated 5.0 out of 5 stars, ships from Woodland Park, NJ, UNITED STATES, published 2008 by John Wiley & Sons Inc.
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Fair. Used book-May contain writing notes highlighting bends or folds. Text is readable book is clean and pages and cover mostly intact. May show normal wear and tear. Item may be missing CD. May include library marks. Fast Shipping.
Add this copy of Hey, Whipple, Squeeze This: a Guide to Creating Great to cart. $8.78, fair condition, Sold by Seattle Goodwill rated 4.0 out of 5 stars, ships from Seattle, WA, UNITED STATES, published 2008 by Wiley.
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Fair. Pages include notes, underlining, or highlighting. May have some shelf-wear due to normal use. Your purchase funds free job training and education in the greater Seattle area. Thank you for supporting Goodwill's nonprofit mission!
Add this copy of Hey, Whipple, Squeeze This: a Guide to Creating Great to cart. $9.47, very good condition, Sold by ThriftBooks-Reno rated 5.0 out of 5 stars, ships from Reno, NV, UNITED STATES, published 2008 by John Wiley & Sons Inc.
Add this copy of Hey, Whipple, Squeeze This: a Guide to Creating Great to cart. $9.47, very good condition, Sold by ThriftBooks-Baltimore rated 5.0 out of 5 stars, ships from Halethorpe, MD, UNITED STATES, published 2008 by John Wiley & Sons Inc.
Add this copy of Hey, Whipple, Squeeze This: a Guide to Creating Great to cart. $9.47, good condition, Sold by ThriftBooks-Reno rated 5.0 out of 5 stars, ships from Reno, NV, UNITED STATES, published 2008 by John Wiley & Sons Inc.
Add this copy of Hey, Whipple, Squeeze This: a Guide to Creating Great to cart. $10.11, good condition, Sold by Off The Shelf rated 4.0 out of 5 stars, ships from Imperial, MO, UNITED STATES, published 2008 by Wiley.
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The item shows wear from consistent use, but it remains in good condition and works perfectly. All pages and cover are intact (including the dust cover, if applicable). Spine may show signs of wear. Pages may include limited notes and highlighting. May NOT include discs, access code or other supplemental materials.
Add this copy of Hey, Whipple, Squeeze This: a Guide to Creating Great to cart. $11.46, very good condition, Sold by Wonder Book - Member ABAA/ILAB rated 5.0 out of 5 stars, ships from Frederick, MD, UNITED STATES, published 2008 by Wiley.
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Very Good. Very Good condition. 3rd edition. A copy that may have a few cosmetic defects. May also contain light spine creasing or a few markings such as an owner's name, short gifter's inscription or light stamp.
Add this copy of Hey, Whipple, Squeeze This: a Guide to Creating Great to cart. $12.15, very good condition, Sold by AJA Bookstore rated 5.0 out of 5 stars, ships from Venice, CA, UNITED STATES, published 2008 by Wiley.
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Very good. A few pages are lightly chipped. Attractive book with clean pages and a solid spine. All items guaranteed, and a portion of each sale supports social programs in Los Angeles. Ships from CA.
Add this copy of Hey, Whipple, Squeeze This a Guide to Creating Great to cart. $19.59, good condition, Sold by TextbookRush rated 5.0 out of 5 stars, ships from Grandview Hts, OH, UNITED STATES, published 2008 by Wiley.
