Top industry-expert Martin Baier shows you how to use database technology to strengthen relationships with your best customers ... and find more just like them. Reveals how to build, enhance, and utilize a database to: -- Identify likely prospects and cultivate existing customers -- Maximize profits by focusing on select market segments -- Construct appealing offers -- Calculate the lifetime value of a customer -- Forecast and budget promotion costs
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Top industry-expert Martin Baier shows you how to use database technology to strengthen relationships with your best customers ... and find more just like them. Reveals how to build, enhance, and utilize a database to: -- Identify likely prospects and cultivate existing customers -- Maximize profits by focusing on select market segments -- Construct appealing offers -- Calculate the lifetime value of a customer -- Forecast and budget promotion costs
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Add this copy of How to Find and Cultivate Customers Through Direct to cart. $64.70, new condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Santa Clarita, CA, UNITED STATES, published 1996 by Ntc Business Books.
