"How can public relations play a more active role in the betterment of society? Introduction to Public Relations: Strategic, Digital, and Socially Responsible Communication, Third Edition presents the comprehensive field of public relations as it is today and will be tomorrow. Recognizing that the shifts in technology, business, and culture require a fresh approach, Janis T. Page and Lawrence Parnell present an introductory text that shows how today's PR professionals create persuasive messages with modern technologies, but ...
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"How can public relations play a more active role in the betterment of society? Introduction to Public Relations: Strategic, Digital, and Socially Responsible Communication, Third Edition presents the comprehensive field of public relations as it is today and will be tomorrow. Recognizing that the shifts in technology, business, and culture require a fresh approach, Janis T. Page and Lawrence Parnell present an introductory text that shows how today's PR professionals create persuasive messages with modern technologies, but also work in line with the industry's foundations. Since the practice of public relations is rooted in credibility, the authors' main goal is to develop ethical and socially responsible communicators who are more concerned with building trust and respect with the diverse communities than envisioning the next viral campaign. The authors balance this approach with a focus on understanding communication theory, history, process, and practice and how all of these concepts can be applied to strategic public relations planning"-- Provided by publisher.
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Add this copy of Introduction to Public Relations: Strategic, Digital, to cart. £54.73, fair condition, Sold by Goodbooks rated 5.0 out of 5 stars, ships from Tontitown, AR, UNITED STATES, published 2020 by SAGE Publications, Inc.
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Fair. This copy may contain significant wear including bending heavy writing tears and or water damage. This book is a functional copy not necessarily a beautiful copy. Copy may have loose pages. May not include access codes or CDs. May be an Ex library book with stickers and stamps. Dustjacket may be missing.
Add this copy of Introduction to Public Relations: Strategic, Digital, to cart. £58.06, good condition, Sold by BooksRun rated 4.0 out of 5 stars, ships from Philadelphia, PA, UNITED STATES, published 2020 by SAGE Publications, Inc.
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Good. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.
Add this copy of Introduction to Public Relations: Strategic, Digital, to cart. £95.78, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Santa Clarita, CA, UNITED STATES, published 2020 by SAGE Publications, Inc.
Add this copy of Introduction to Public Relations: Strategic, Digital, to cart. £97.85, good condition, Sold by STANZA rated 2.0 out of 5 stars, ships from Plano, TX, UNITED STATES, published 2020 by Sage Publications, Inc.
Add this copy of Introduction to Public Relations: Strategic, Digital, to cart. £98.13, good condition, Sold by BooksRun rated 4.0 out of 5 stars, ships from Philadelphia, PA, UNITED STATES, published 2025 by SAGE Publications, Inc.
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Seller's Description:
Good. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.
Add this copy of Introduction to Public Relations: Strategic, Digital, to cart. £105.69, new condition, Sold by BooksRun rated 4.0 out of 5 stars, ships from Philadelphia, PA, UNITED STATES, published 2025 by SAGE Publications, Inc.
