Your company's brands hold intangible value and differentiate your firm from rivals. So does your leadership brand--a shared identity among your organization's leaders that differentiates what they can do from what your rivals' leaders can do. In "Leadership Brand," Dave Ulrich and Norm Smallwood show how branded leadership delivers unique value for firms' investors, customers, and employees--elevating market value and creating a sharp competitive edge. The authors present a six-step process for creating leadership brand in ...
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Your company's brands hold intangible value and differentiate your firm from rivals. So does your leadership brand--a shared identity among your organization's leaders that differentiates what they can do from what your rivals' leaders can do. In "Leadership Brand," Dave Ulrich and Norm Smallwood show how branded leadership delivers unique value for firms' investors, customers, and employees--elevating market value and creating a sharp competitive edge. The authors present a six-step process for creating leadership brand in your organization. A wealth of tools helps you differentiate your firm's leaders from those of rivals, craft a unified identity among them, and articulate a unique statement of your brand. Additional chapters and tools show you how to assess and measure your leadership brand, where to invest in the brand, which practices instill the brand, and how to communicate the brand to your many stakeholders. With its compelling new model and hands-on approach, this book helps you clarify what makes your leaders unique--and use your leadership brand to leave rivals far behind.
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Add this copy of Leadership Brand: Developing Customer-Focused Leaders to cart. $4.64, good condition, Sold by Anybook rated 4.0 out of 5 stars, ships from Lincoln, UNITED KINGDOM, published 2007 by Harvard Business Review Press.
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This is an ex-library book and may have the usual library/used-book markings inside. This book has hardback covers. In good all round condition. Dust Jacket in good condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 650grams, ISBN: 9781422110300.
Add this copy of Leadership Brand: Developing Customer-Focused Leaders to cart. $5.14, very good condition, Sold by Greener Books rated 4.0 out of 5 stars, ships from London, UNITED KINGDOM, published 2007 by Harvard Business School Press.
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Very good. **SHIPPED FROM UK** We believe you will be completely satisfied with our quick and reliable service. All orders are dispatched as swiftly as possible! Buy with confidence! Greener Books.
Add this copy of Leadership Brand: Developing Customer-Focused Leaders to cart. $5.29, very good condition, Sold by Greener Books rated 4.0 out of 5 stars, ships from London, UNITED KINGDOM, published 2007 by Harvard Business School Press.
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Very good. Ex-Library Copy **SHIPPED FROM UK** We believe you will be completely satisfied with our quick and reliable service. All orders are dispatched as swiftly as possible! Buy with confidence! Greener Books.
Add this copy of Leadership Brand: Developing Customer-Focused Leaders to cart. $7.99, fair condition, Sold by ZBK Books rated 5.0 out of 5 stars, ships from Woodland Park, NJ, UNITED STATES, published 2007 by Harvard Business Review Press.
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Fair. Used book-May contain writing notes highlighting bends or folds. Text is readable book is clean and pages and cover mostly intact. May show normal wear and tear. Item may be missing CD. May include library marks. Fast Shipping.
Add this copy of Leadership Brand: Developing Customer-Focused Leaders to cart. $8.93, good condition, Sold by Your Online Bookstore rated 5.0 out of 5 stars, ships from Houston, TX, UNITED STATES, published 2007 by Harvard Business Review Press.
Add this copy of Leadership Brand: Developing Customer-Focused Leaders to cart. $8.93, good condition, Sold by Orion Tech rated 5.0 out of 5 stars, ships from Arlington, TX, UNITED STATES, published 2007 by Harvard Business Review Press.
Add this copy of Leadership Brand: Developing Customer-Focused Leaders to cart. $8.99, very good condition, Sold by ThriftBooks-Reno rated 5.0 out of 5 stars, ships from Reno, NV, UNITED STATES, published 2007 by Harvard Business Review Press.
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Very good. A copy that has been read, but remains in excellent condition. Pages are intact and are not marred by notes or highlighting, but may contain a neat previous owner name. The spine remains undamaged. An ex-library book and may have standard library stamps and/or stickers. At ThriftBooks, our motto is: Read More, Spend Less.
Add this copy of Leadership Brand: Developing Customer-Focused Leaders to cart. $9.33, like new condition, Sold by ThriftBooks-Reno rated 5.0 out of 5 stars, ships from Reno, NV, UNITED STATES, published 2007 by Harvard Business Review Press.
Add this copy of Leadership Brand: Developing Customer-Focused Leaders to cart. $9.33, very good condition, Sold by ThriftBooks-Atlanta rated 5.0 out of 5 stars, ships from Austell, GA, UNITED STATES, published 2007 by Harvard Business Review Press.
Add this copy of Leadership Brand: Developing Customer-Focused Leaders to cart. $9.33, very good condition, Sold by ThriftBooks-Reno rated 5.0 out of 5 stars, ships from Reno, NV, UNITED STATES, published 2007 by Harvard Business Review Press.
