Covering marketing developments, this book is built around the authors' seminal 4Ps (Product, Price, Place, Promotion) framework, and integrates fresh concepts and examples. It covers: customer equity, customer-initiated interactive communications, and ethical issues. It also includes a CD featuring video clips to accompany cases in the text.
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Covering marketing developments, this book is built around the authors' seminal 4Ps (Product, Price, Place, Promotion) framework, and integrates fresh concepts and examples. It covers: customer equity, customer-initiated interactive communications, and ethical issues. It also includes a CD featuring video clips to accompany cases in the text.
Read Less
Add this copy of Mp Essentials of Marketing W/ Student Cd-Rom and Apps to cart. $35.95, good condition, Sold by HPB-Red rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2005 by Irwin/McGraw-Hill.
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This book is chock full of relevant information and explains marketing in a precise, but simplified manner. Hopefully, your instructor has chosen this text for your class in Marketing.
