Focusing on successful marketing campaigns and undying urban legends, this book is written for anyone who strives to craft messages that are memorable and lasting.
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Focusing on successful marketing campaigns and undying urban legends, this book is written for anyone who strives to craft messages that are memorable and lasting.
Read Less
Add this copy of Made to Stick: Why Some Ideas Survive and Others Die to cart. $7.99, good condition, Sold by Zoom Books East rated 5.0 out of 5 stars, ships from Glendale Heights, IL, UNITED STATES, published 2007 by Random House.
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Book is in good condition and may include underlining highlighting and minimal wear. The book can also include From the library of labels. May not contain miscellaneous items toys dvds etc. We offer 100% money back guarantee and 24 7 customer service.
Add this copy of Made to Stick: Why Some Ideas Survive and Others Die to cart. $7.99, fair condition, Sold by Zoom Books East rated 5.0 out of 5 stars, ships from Glendale Heights, IL, UNITED STATES, published 2007 by Random House.
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Fair. Book is in acceptable condition and shows signs of wear. Book may also include underlining highlighting. The book can also include From the library of labels. May not contain miscellaneous items toys dvds etc. We offer 100% money back guarantee and 24 7 customer service.
Add this copy of Made to Stick: Why Some Ideas Survive and Others Die to cart. $7.99, fair condition, Sold by ZBK Books rated 5.0 out of 5 stars, ships from Woodland Park, NJ, UNITED STATES, published 2007 by Random House.
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Fast Shipping-Used book in fair conditions-May contain writing notes highlighting bends or folds. Text is readable book is clean pages and cover mostly intact. May show normal wear and tear. Item may be missing CD.
Add this copy of Made to Stick: Why Some Ideas Survive and Others Die to cart. $7.99, good condition, Sold by Zoom Books Company rated 4.0 out of 5 stars, ships from Lynden, WA, UNITED STATES, published 2007 by Random House.
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Book is in very good condition and may include minimal underlining highlighting. The book can also include From the library of labels. May not contain miscellaneous items toys dvds etc. We offer 100% money back guarantee and 24 7 customer service.
Add this copy of Made to Stick: Why Some Ideas Survive and Others Die to cart. $8.53, good condition, Sold by Your Online Bookstore rated 5.0 out of 5 stars, ships from Houston, TX, UNITED STATES, published 2007 by Random House.
Add this copy of Made to Stick: Why Some Ideas Survive and Others Die to cart. $8.53, good condition, Sold by Orion Tech rated 5.0 out of 5 stars, ships from Arlington, TX, UNITED STATES, published 2007 by Random House.
Add this copy of Made to Stick: Why Some Ideas Survive and Others Die to cart. $8.53, fair condition, Sold by Gulf Coast Books rated 5.0 out of 5 stars, ships from Cypress, TX, UNITED STATES, published 2007 by Random House.
Add this copy of Made to Stick: Why Some Ideas Survive and Others Die to cart. $8.53, fair condition, Sold by Your Online Bookstore rated 5.0 out of 5 stars, ships from Houston, TX, UNITED STATES, published 2007 by Random House.
Add this copy of Made to Stick: Why Some Ideas Survive and Others Die to cart. $8.54, good condition, Sold by Seattle Goodwill rated 5.0 out of 5 stars, ships from Seattle, WA, UNITED STATES, published 2007 by Random House.
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May have some shelf-wear due to normal use. Your purchase funds free job training and education in the greater Seattle area. Thank you for supporting Goodwill's nonprofit mission!
Add this copy of Made to Stick: Why Some Ideas Survive and Others Die to cart. $8.55, very good condition, Sold by Aspen Book Company rated 5.0 out of 5 stars, ships from Denver, CO, UNITED STATES, published 2007 by Random House.
An interesting survey of what it takes to make an idea "sticky" - as in 'not easily forgotten'. A must-read for anyone who needs to persuade others - especially school teachers. The brothers Heath make it interesting and provide many real-life examples.
tiff
Oct 2, 2008
The Heath brothers give readers a paradigm (SUCCESS) of qualities that make the messages, ideas, communications, campaigns you create useful and lasting. I find their concepts easy to remember and extremely useful in day-to-day communication. They clearly drink their own cool-aid, which in this instance is a good thing! Probably the most practical idea they put forth is "the curse of knowledge." I keep it in mind whenever I'm explaining a problem or concept to others, preparing a presentation or even forming questions in my mind when I'm trying to understand someone else. What "the curse" boils down to is that most of us deliver too much expertise in our communications and we get bogged down in details. If you can skillfully cut through that (to the core, so to speak) you and your audience will end up the better for it!
Maurice
Jun 8, 2007
This book sticks
You will not forget this book which is about the many ways to get messages remembered by others. The book is well written by two brothers who are clearly educated and experienced in this topic. Topics include urban legends, creativity templates, and famous and infamous ad campaigns, The book includes a reference guide and notes that help make the information in the book memorable and usable. Clearly the writers took their own advice and people from many backgrounds should find this book intersting and valuable.
