Customers who have inconsistemt experiences with products and services are understandably frustrated. But it's worse for organizations that can't pinpoint the causes of these problems because they're too focused on processes. This updated book shows your team how to use alignment diagrams to turn valuable customer observations into actionable insight. With this powerful technique, you can visually map existing customer experience and envision future solutions. Designers, product and brand managers, marketing sepcialists, ...
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Customers who have inconsistemt experiences with products and services are understandably frustrated. But it's worse for organizations that can't pinpoint the causes of these problems because they're too focused on processes. This updated book shows your team how to use alignment diagrams to turn valuable customer observations into actionable insight. With this powerful technique, you can visually map existing customer experience and envision future solutions. Designers, product and brand managers, marketing sepcialists, and business owners will discover how experience diagramming helps you determine where business goals and customer perspectives intersect. Armed with this insight, you can provide the people you serve with real value. Mapping experiences isn't just about product and service design; it's about understanding the human condition. Emphasize recent changes in business using the latest mapping techniques; Create diagrams that account for multichannel experiences as well as ecosystem design; Understand how facilitation is increasingly becoming part of mapping efforts, shifting the focus from a deliverable to actionability; Explore ways to appy mapping of all kinds to noncommercial settings, such as helping victims of domestic violence.
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Add this copy of Mapping Experiences: a Complete Guide to Customer to cart. £21.12, new condition, Sold by CQ Sales rated 4.0 out of 5 stars, ships from Woodbridge, VA, UNITED STATES, published 2021 by O'Reilly Media.
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Add this copy of Mapping Experiences: a Complete Guide to Customer to cart. £21.12, fair condition, Sold by ThriftBooks-Atlanta rated 4.0 out of 5 stars, ships from Austell, GA, UNITED STATES, published 2020 by O'Reilly Media.
Add this copy of Mapping Experiences: a Complete Guide to Customer to cart. £21.12, fair condition, Sold by ThriftBooks-Reno rated 4.0 out of 5 stars, ships from Reno, NV, UNITED STATES, published 2020 by O'Reilly Media.
Add this copy of Mapping Experiences: a Complete Guide to Customer to cart. £21.12, fair condition, Sold by ThriftBooks-Baltimore rated 4.0 out of 5 stars, ships from Halethorpe, MD, UNITED STATES, published 2020 by O'Reilly Media.
Add this copy of Mapping Experiences: a Complete Guide to Customer to cart. £21.12, fair condition, Sold by ThriftBooks-Dallas rated 4.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2020 by O'Reilly Media.
Add this copy of Mapping Experiences: a Complete Guide to Customer to cart. £23.14, good condition, Sold by RAINBOW-BOOKS rated 5.0 out of 5 stars, ships from Austell, GA, UNITED STATES, published 2020 by O'Reilly Media.
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