Marketing Management Concepts and Tools: A Simple Introduction presents the central ideas and methods of marketing management. Discover the marketing basics, management goals, consumer-led marketing, strategic planning, and segmentation, targeting and positioning. Examine market dynamics and competitive strategy, the creation of a brand, consumer behaviour, business to business marketing, and market research. Look at market innovation, services, internet marketing, communications and advertising, distribution, pricing, ...
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Marketing Management Concepts and Tools: A Simple Introduction presents the central ideas and methods of marketing management. Discover the marketing basics, management goals, consumer-led marketing, strategic planning, and segmentation, targeting and positioning. Examine market dynamics and competitive strategy, the creation of a brand, consumer behaviour, business to business marketing, and market research. Look at market innovation, services, internet marketing, communications and advertising, distribution, pricing, and the future of marketing.
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Add this copy of Marketing Management Concepts and Tools: A Simple to cart. $15.62, new condition, Sold by Ingram Customer Returns Center rated 5.0 out of 5 stars, ships from NV, USA, published 2014 by Createspace Independent Publishing Platform.
Add this copy of Marketing Management Concepts and Tools: a Simple to cart. $31.67, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Santa Clarita, CA, UNITED STATES, published 2014 by CreateSpace Independent Publis.
Add this copy of Marketing Management Concepts and Tools: a Simple to cart. $54.13, new condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Santa Clarita, CA, UNITED STATES, published 2014 by CreateSpace Independent Publis.
