Marketing Measurement and Analytics: An Introduction

This book is a comprehensive guide to aligning your marketing strategies with business objectives while embracing the latest innovations in data and AI-driven analytics. You ll cover topics such as: aligning measurement to business goals by distinguishing between business and marketing KPIs and choosing the right metrics to guide your strategy; bui Read More

This book is a comprehensive guide to aligning your marketing strategies with business objectives while embracing the latest innovations in data and AI-driven analytics. You ll cover topics such as: aligning measurement to business goals by distinguishing between business and marketing KPIs and choosing the right metrics to guide your strategy; bui Read Less

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  	This is a digital edition of this title. Buy eBook Lifetime Access: $41.99 Title: Marketing Measurement and Analytics by Greg Kihlstrom Publisher: De Gruyter Print ISBN: 9781501523144, 1501523147 eText ISBN: 9781501520433 Edition: 2025 1st edition Format: EPUB eBook	$41.99 Buy eBook This is a digital eBook Nothing will be shipped to you Works with web browsers and the VitalSource app on all Windows, Mac, Chromebook, Kindle Fire, iOS, and Android devices Most eBooks are returnable within 14 days of purchase Questions? See our eBook FAQ