Excerpt from Marketing Multiplier and Marketing Strategy Simplified Dynamic Decision Rules The numerous optimization approaches in the literature are almost exclusively limited to advertising and the linear carryover-function. Optimality conditions of this type are, for instance, given in [3, 15, 17, 19, 35, numerical solutions can be found in [8, 27, Another group of approaches use modern control theory in order to derive dynamic optimality conditions for advertising. Schmalensee [32] gives very general conditions of this ...
Read More
Excerpt from Marketing Multiplier and Marketing Strategy Simplified Dynamic Decision Rules The numerous optimization approaches in the literature are almost exclusively limited to advertising and the linear carryover-function. Optimality conditions of this type are, for instance, given in [3, 15, 17, 19, 35, numerical solutions can be found in [8, 27, Another group of approaches use modern control theory in order to derive dynamic optimality conditions for advertising. Schmalensee [32] gives very general conditions of this type but does not pro vide any numerical solution. Most of the control theoretic approaches are limited to specific advertising models (in particular to the models of Vidale Wolfe [46] and nerlove-arrow which will not be investigated in this paper, [4, 13, 14, 33, 43, 44] are of this type). An exception is the pricing model of Spremann a version of which can be comparediwith function To date, the practical relevance of the control theoretic models has remained very limited. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at ... This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
Read Less
Add this copy of Marketing Multiplier and Marketing Strategy Simplified to cart. $16.60, new condition, Sold by Books2anywhere rated 5.0 out of 5 stars, ships from Fairford, GLOUCESTERSHIRE, UNITED KINGDOM, published 2023 by LEGARE STREET PR.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
PLEASE NOTE, WE DO NOT SHIP TO DENMARK. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Please note we cannot offer an expedited shipping service from the UK.
Add this copy of Marketing Multiplier and Marketing Strategy Simplified to cart. $22.28, new condition, Sold by Books2anywhere rated 5.0 out of 5 stars, ships from Fairford, GLOUCESTERSHIRE, UNITED KINGDOM, published 2018 by Forgotten Books.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
PLEASE NOTE, WE DO NOT SHIP TO DENMARK. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Please note we cannot offer an expedited shipping service from the UK.
Add this copy of Marketing Multiplier and Marketing Strategy Simplified to cart. $27.83, like new condition, Sold by GreatBookPricesUK5 rated 5.0 out of 5 stars, ships from Castle Donington, DERBYSHIRE, UNITED KINGDOM, published 2023 by Legare Street Press.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Fine. Sewn binding. Cloth over boards. 48 p. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
Add this copy of Marketing Multiplier and Marketing Strategy Simplified to cart. $28.11, new condition, Sold by GreatBookPricesUK5 rated 5.0 out of 5 stars, ships from Castle Donington, DERBYSHIRE, UNITED KINGDOM, published 2023 by Legare Street Press.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
New. Sewn binding. Cloth over boards. 48 p. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
Add this copy of Marketing Multiplier and Marketing Strategy Simplified to cart. $31.03, new condition, Sold by Books2anywhere rated 5.0 out of 5 stars, ships from Fairford, GLOUCESTERSHIRE, UNITED KINGDOM, published 2023 by Creative Media Partners, LLC.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
PLEASE NOTE, WE DO NOT SHIP TO DENMARK. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Please note we cannot offer an expedited shipping service from the UK.
Add this copy of Marketing Multiplier and Marketing Strategy Simplified to cart. $13.07, new condition, Sold by Ria Christie Books rated 4.0 out of 5 stars, ships from Uxbridge, MIDDLESEX, UNITED KINGDOM, published 2023 by Legare Street Press.
Add this copy of Marketing Multiplier and Marketing Strategy Simplified to cart. $27.33, new condition, Sold by Ria Christie Books rated 4.0 out of 5 stars, ships from Uxbridge, MIDDLESEX, UNITED KINGDOM, published 2023 by Legare Street Press.
Add this copy of Marketing Multiplier and Marketing Strategy Simplified to cart. $23.77, new condition, Sold by Paperbackshop International rated 1.0 out of 5 stars, ships from Fairford, GLOS, UNITED KINGDOM, published 2018 by Forgotten Books.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
PLEASE NOTE, WE DO NOT SHIP TO DENMARK. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Please note we cannot offer an expedited shipping service from the UK.
Add this copy of Marketing Multiplier and Marketing Strategy Simplified to cart. $20.98, new condition, Sold by Ingram Customer Returns Center rated 5.0 out of 5 stars, ships from NV, USA, published 2023 by Legare Street Press.
Add this copy of Marketing Multiplier and Marketing Strategy Simplified to cart. $32.14, new condition, Sold by Ingram Customer Returns Center rated 5.0 out of 5 stars, ships from NV, USA, published 2023 by Legare Street Press.
