This book explores the relationship between marketing practices and dysfunctional consumption behaviors, specifically focusing on two behavioral addictions: compulsive buying and problematic gambling. It offers a comprehensive analysis grounded in marketing theory, examining how marketing strategies and actions can significantly influence these behaviors. Using a mixed-method approach, the book reviews existing literature and presents empirical findings related to compulsive buying and gambling. It also discusses the ...
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This book explores the relationship between marketing practices and dysfunctional consumption behaviors, specifically focusing on two behavioral addictions: compulsive buying and problematic gambling. It offers a comprehensive analysis grounded in marketing theory, examining how marketing strategies and actions can significantly influence these behaviors. Using a mixed-method approach, the book reviews existing literature and presents empirical findings related to compulsive buying and gambling. It also discusses the implications of marketing's role in fostering these behaviors, aiming to inform both academic discourse and the responsibilities of marketers. This work is essential for scholars and practitioners seeking to understand dysfunctional consumer behaviors and the impact of marketing strategies on consumer well-being.
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Add this copy of Marketing and Dysfunctional Consumer Behaviour: to cart. $102.93, new condition, Sold by Ingram Customer Returns Center rated 5.0 out of 5 stars, ships from NV, USA, published 2025 by Springer International Publishing AG.
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New. Print on demand Contains: Illustrations, black & white, Illustrations, color. International Series in Advanced Management Studies . XV, 132 p. 11 illus., 7 illus. in color. Intended for professional and scholarly audience.
Add this copy of Marketing and Dysfunctional Consumer Behaviour: to cart. $124.32, new condition, Sold by Just one more Chapter rated 3.0 out of 5 stars, ships from Miramar, FL, UNITED STATES, published 2025 by Springer.
