Measuring the User Experience was the first book that focused on how to quantify the user experience. Now in the second edition, the authors include new material on how recent technologies have made it easier and more effective to collect a broader range of data about the user experience. As more UX and web professionals need to justify their design decisions with solid, reliable data, Measuring the User Experience provides the quantitative analysis training that these professionals need. The second edition presents ...
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Measuring the User Experience was the first book that focused on how to quantify the user experience. Now in the second edition, the authors include new material on how recent technologies have made it easier and more effective to collect a broader range of data about the user experience. As more UX and web professionals need to justify their design decisions with solid, reliable data, Measuring the User Experience provides the quantitative analysis training that these professionals need. The second edition presents new metrics such as emotional engagement, personas, keystroke analysis, and net promoter score. It also examines how new technologies coming from neuro-marketing and online market research can refine user experience measurement, helping usability and user experience practitioners make business cases to stakeholders. The book also contains new research and updated examples, including tips on writing online survey questions, six new case studies, and examples using the most recent version of Excel.
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Add this copy of Measuring the User Experience: Collecting, Analyzing, to cart. $33.46, new condition, Sold by SurplusTextSeller rated 5.0 out of 5 stars, ships from Columbia, MO, UNITED STATES, published 2013 by Morgan Kaufmann Publishers.
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New. 2013. 2nd Edition. Paperback. Focuses on how to quantify the user experience. This title examines how technologies coming from neuro-marketing and online market research can refine user experience measurement, helping usability and user experience practitioners make business cases to stakeholders. Series: Interactive Technologies. Num Pages: 320 pages, Approx. 120 illustrations in full color. BIC Classification: UBJ; UYZ. Category: (P) Professional & Vocational. Dimension: 233 x 188 x 14. Weight in Grams: 528......We ship daily from our Bookshop.
Add this copy of Measuring the User Experience: Collecting, Analyzing, to cart. $70.92, new condition, Sold by GreatBookPricesUK5 rated 4.0 out of 5 stars, ships from Castle Donington, DERBYSHIRE, UNITED KINGDOM, published 2013 by Morgan Kaufmann Publishers.
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New. Trade paperback (US). Glued binding. 320 p. Contains: Illustrations, color, Line drawings, black & white, Line drawings, color, Tables, black & white, Tables, color, Figures. Interactive Technologies. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
Add this copy of Measuring the User Experience: Collecting, Analyzing, to cart. $81.04, new condition, Sold by GreatBookPrices rated 4.0 out of 5 stars, ships from Columbia, MD, UNITED STATES, published 2013 by Morgan Kaufmann Publishers.
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Seller's Description:
New. Trade paperback (US). Glued binding. 320 p. Contains: Illustrations, color, Line drawings, black & white, Line drawings, color, Tables, black & white, Tables, color, Figures. Interactive Technologies. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
Add this copy of Measuring the User Experience: Collecting, Analyzing, to cart. $81.05, new condition, Sold by Just one more Chapter rated 3.0 out of 5 stars, ships from Miramar, FL, UNITED STATES, published 2013 by Morgan Kaufmann.
Add this copy of Measuring the User Experience: Collecting, Analyzing, to cart. $88.38, new condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Santa Clarita, CA, UNITED STATES, published 2013 by Morgan Kaufmann.
Add this copy of Measuring the User Experience: Collecting, Analyzing, to cart. $163.38, new condition, Sold by BetterBookDeals rated 3.0 out of 5 stars, ships from Toronto, ON, CANADA, published 2013 by Morgan Kaufmann.
