Applying the research on persuasion and decision-making to the design of Web sites, Weinschenk explains psychological research on social validation, reciprocity, fear of loss, contrast and other principles in an easy to understand way, and then goes on to show how to implement these powerful ideas.
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Applying the research on persuasion and decision-making to the design of Web sites, Weinschenk explains psychological research on social validation, reciprocity, fear of loss, contrast and other principles in an easy to understand way, and then goes on to show how to implement these powerful ideas.
Read Less
Add this copy of Neuro Web Design: What Makes Them Click? (Voices That to cart. $4.99, very good condition, Sold by Brit Books rated 4.0 out of 5 stars, ships from Milton Keynes, BUCKINGHAMSHIRE, UNITED KINGDOM, published 2008 by New Riders.
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