Excerpt from Optimal Allocation of Competitive Marketing Efforts Revisited Comparing the absolute sales and the market share Optimization rules yields a relationship between absolute and relative adver tising elasticity, preriously obtained by Telser and used in the Lambin article3. Analogous results for price and for quality elasticity are also derived. In the second part of this paper we will comments on the economic interpretation of the results. About the Publisher Forgotten Books publishes hundreds of thousands of ...
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Excerpt from Optimal Allocation of Competitive Marketing Efforts Revisited Comparing the absolute sales and the market share Optimization rules yields a relationship between absolute and relative adver tising elasticity, preriously obtained by Telser and used in the Lambin article3. Analogous results for price and for quality elasticity are also derived. In the second part of this paper we will comments on the economic interpretation of the results. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at ... This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
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