This book should be studied by all who aspire to have a career in direct marketing. It provides a thorough overview of all essential aspects of using customer databases to improve direct marketing results. The material is presented in a style that renders even the technical subjects understandable to the novice direct marketer - Kari Regan, Vice President, Database Marketing Services, The Reader s Digest Association This informative book looks at the long-term impact of database marketing techniques on the ...
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This book should be studied by all who aspire to have a career in direct marketing. It provides a thorough overview of all essential aspects of using customer databases to improve direct marketing results. The material is presented in a style that renders even the technical subjects understandable to the novice direct marketer - Kari Regan, Vice President, Database Marketing Services, The Reader s Digest Association This informative book looks at the long-term impact of database marketing techniques on the organization, customers, prospective customers, and society in general. The book helps students gain a thorough understanding of how to properly establish and use databases in order to build strong relationships with customers.
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Add this copy of Optimal Database Marketing: Strategy, Development, and to cart. $9.30, fair condition, Sold by Seattle Goodwill rated 4.0 out of 5 stars, ships from Seattle, WA, UNITED STATES, published 2002 by Sage Publications, Inc.
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Fair. Pages include notes, underlining, or highlighting. May have some shelf-wear due to normal use. Your purchase funds free job training and education in the greater Seattle area. Thank you for supporting Goodwill's nonprofit mission!
Add this copy of Optimal Database Marketing: Strategy, Development, and to cart. $9.36, very good condition, Sold by ThriftBooks-Reno rated 5.0 out of 5 stars, ships from Reno, NV, UNITED STATES, published 2002 by Sage Publications, Inc.
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Add this copy of Optimal Database Marketing: Strategy, Development, and to cart. $38.07, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Santa Clarita, CA, UNITED STATES, published 2002 by SAGE Publications, Inc.
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Add this copy of Optimal Database Marketing: Strategy, Development, and to cart. $61.95, new condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Santa Clarita, CA, UNITED STATES, published 2002 by SAGE Publications, Inc.
