Comedian Bill Maher recently declared, "Apple, Google, Facebook, they are essentially drug dealers." Similarly, 60 Minutes had a segment on "brain hacking." What were Maher and 60 Minutes talking about? Brain biases that clog up our thinking and allow us to be manipulated by others. The human thinking process is imperfect. The brain evolved. Parts of our brains today are remnants of the brains our early ancestors had, brains which had developed to survive under very different conditions from today. These remnants produce ...
Read More
Comedian Bill Maher recently declared, "Apple, Google, Facebook, they are essentially drug dealers." Similarly, 60 Minutes had a segment on "brain hacking." What were Maher and 60 Minutes talking about? Brain biases that clog up our thinking and allow us to be manipulated by others. The human thinking process is imperfect. The brain evolved. Parts of our brains today are remnants of the brains our early ancestors had, brains which had developed to survive under very different conditions from today. These remnants produce cognitive biases-ways of thinking that are different from reality. Individuals need to overcome their cognitive biases in order to think more clearly and avoid being manipulated by others. I have written this book for anyone who wants to understand cognitive biases and begin to overcome them. First, I give you the big picture. I discuss the basics of cognitive biases and the dangers of biased thinking. Then, I ask you to look at your inner self through a series of questions and exercises. Next, I deal with specific cognitive biases, such as optimism biases, negativity biases, biases concerning others, and behavioral economic biases, and I help you deal with these biases through a series of exercises. Then, I ask you to apply what you have learned in more complicated exercises. Finally, the Epilogue shows you how Uber is using brain biases to control their drivers and how smartphone and social media are employing these biases to get you to stay on-line longer.
Read Less
Add this copy of Overcoming Cognitive Biases: Thinking More Clearly and to cart. £26.03, very good condition, Sold by Books From California rated 4.0 out of 5 stars, ships from Simi Valley, CA, UNITED STATES, published 2017 by CreateSpace Independent Publishi.
Add this copy of Overcoming Cognitive Biases: Thinking More Clearly and to cart. £28.21, new condition, Sold by Ingram Customer Returns Center rated 5.0 out of 5 stars, ships from NV, USA, published 2017 by Createspace Independent Publishing Platform.
Add this copy of Overcoming Cognitive Biases: Thinking More Clearly and to cart. £28.37, like new condition, Sold by GreatBookPricesUK5 rated 4.0 out of 5 stars, ships from Castle Donington, DERBYSHIRE, UNITED KINGDOM, published 2017 by Createspace Independent Publishing Platform.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Fine. Trade paperback (US). Glued binding. 160 p. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
Add this copy of Overcoming Cognitive Biases: Thinking More Clearly and to cart. £30.74, new condition, Sold by GreatBookPricesUK5 rated 4.0 out of 5 stars, ships from Castle Donington, DERBYSHIRE, UNITED KINGDOM, published 2017 by Createspace Independent Publishing Platform.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
New. Trade paperback (US). Glued binding. 160 p. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
Add this copy of Overcoming Cognitive Biases: Thinking More Clearly and to cart. £49.36, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Santa Clarita, CA, UNITED STATES, published 2017 by CreateSpace Independent Publis.
Add this copy of Overcoming Cognitive Biases: Thinking More Clearly and to cart. £72.06, new condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Santa Clarita, CA, UNITED STATES, published 2017 by CreateSpace Independent Publis.