Drawing on 10 years of research into successful product development, the author goes beyond tips and techniques to provide a unique process of product innovation that encompasses four key steps--search, assessment, development and pursuit. Filled with anecdotes and case histories, this guide puts a revitalized future within the reach of every organization. Illustrations.
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Drawing on 10 years of research into successful product development, the author goes beyond tips and techniques to provide a unique process of product innovation that encompasses four key steps--search, assessment, development and pursuit. Filled with anecdotes and case histories, this guide puts a revitalized future within the reach of every organization. Illustrations.
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Add this copy of Product Innovation Strategy, Pure and Simple: How to cart. $9.41, like new condition, Sold by ThriftBooks-Dallas rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 1995 by McGraw-Hill.
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Add this copy of Product Innovation Strategy, Pure and Simple: How to cart. $52.80, new condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Santa Clarita, CA, UNITED STATES, published 1995 by McGraw-Hill.
