With the rise of digital media, promotion remains a key element at each step of the merchandising process to communicate a clear message about a product, brand, or retailer to the end user. Promotion strategies that were once limited to traditional media-print ads, radio or TV commercials-must now integrate digital media and more innovative means of communication through social media to stay relevant. The third edition of Promotion in the Merchandising Environment explains the process of promotion and the promotion mix ...
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With the rise of digital media, promotion remains a key element at each step of the merchandising process to communicate a clear message about a product, brand, or retailer to the end user. Promotion strategies that were once limited to traditional media-print ads, radio or TV commercials-must now integrate digital media and more innovative means of communication through social media to stay relevant. The third edition of Promotion in the Merchandising Environment explains the process of promotion and the promotion mix tools used for creating successful campaigns. With expanded coverage of digital media, updated examples and images of retail advertisements and promotional activities in each streamlined chapter, students will gain a full understanding of how to create a successful promotion campaign for retail products. New to This Edition Updated chapter-opening vignettes relate the content of each chapter to the industry Now in full color with 60% new photographs, advertisements, charts and graphs New Chapter 3 "The Creative Process in Promotion" explains how the elements and principles of design are used in promotional activities and illuminates the creative relationship between retailers and advertising agencies New Chapter 8 "New Media" covers interactive retailing, e-commerce, and social media, such as Facebook, Twitter, Instagram, and Pinterest New end-of-chapter checklists for easy review of content and a new term-long advertising brand campaign assignment Emphasizes the concept of integrated marketing communications (IMC), the effects of consumers' changing attitudes and how changes in technologies and distribution channels are driving communication and fashion promotion today Coverage has been streamlined to 14 concise chapters Instructor Resources Instructor's Guide with Test Bank provides suggestions for planning the course and using the text in the classroom, supplemental assignments, lecture notes, and sample test questions PowerPoint presentations include images from the book and provide a framework for lecture and discussion
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Add this copy of Promotion in the Merchandising Environment to cart. $16.29, good condition, Sold by ThriftBooks-Atlanta rated 5.0 out of 5 stars, ships from Austell, GA, UNITED STATES, published 2001 by Fairchild Books.
Add this copy of Promotion in the Merchandising Environment Swanson, to cart. $23.95, new condition, Sold by GridFreed rated 5.0 out of 5 stars, ships from North Las Vegas, NV, UNITED STATES, published 1999 by Fairchild Books.
Add this copy of Promotion in the Merchandising Environment to cart. $26.10, fair condition, Sold by BooksRun rated 4.0 out of 5 stars, ships from Philadelphia, PA, UNITED STATES, published 2015 by Fairchild Books.
Add this copy of Promotion in the Merchandising Environment to cart. $26.11, good condition, Sold by BooksRun rated 4.0 out of 5 stars, ships from Philadelphia, PA, UNITED STATES, published 2015 by Fairchild Books.
Add this copy of Promotion in the Merchandising Environment to cart. $26.21, very good condition, Sold by ThriftBooks-Dallas rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2015 by Fairchild Books.
Add this copy of Promotion in the Merchandising Environment to cart. $26.21, fair condition, Sold by Goodwill of Orange County rated 5.0 out of 5 stars, ships from Santa Ana, CA, UNITED STATES, published 2015 by Fairchild Books.
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Add this copy of Promotion in the Merchandising Environment to cart. $26.22, very good condition, Sold by Housing Works Online Bookstore rated 5.0 out of 5 stars, ships from New York, NY, UNITED STATES, published 2015 by Fairchild Books.
Add this copy of Promotion in the Merchandising Environment to cart. $27.28, very good condition, Sold by Half Price Books Inc rated 4.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2001 by Fairchild Books.
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Very good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!
Add this copy of Promotion in the Merchandising Environment to cart. $27.28, very good condition, Sold by HPB-Ruby rated 4.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 1999 by Fairchild Books.
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Very good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!
Add this copy of Promotion in the Merchandising Environment to cart. $31.95, good condition, Sold by PetesCheapBooks rated 4.0 out of 5 stars, ships from Long Beach, CA, UNITED STATES, published 2015 by Fairchild Books.
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Good. Size: 8x0x10; *VALUE PRICED USED BOOK* Book may contain markings, highlights, water damage, and minor cover damage. Used items may not contain supplemental items such as CD, DVD, or other previously included items that would come with a NEW book.
