Written by two of the most respected individuals in the field, Public Relations Practices presents timeless case studies to help current and future practitioners develop agility in the principles and applications of effective two-way communications likely to confront them and their employer. KEY TOPICS: The Purposes of Public Relations. How Public Relations Deals with Problems and Opportunities. Employee Relations. Community Relations. Investor Relations. Consumer Relations. Media Relations. Public Issue Campaigns and ...
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Written by two of the most respected individuals in the field, Public Relations Practices presents timeless case studies to help current and future practitioners develop agility in the principles and applications of effective two-way communications likely to confront them and their employer. KEY TOPICS: The Purposes of Public Relations. How Public Relations Deals with Problems and Opportunities. Employee Relations. Community Relations. Investor Relations. Consumer Relations. Media Relations. Public Issue Campaigns and Debates. Crisis Management. Standards, Ethics, and Values. MARKET: Directed primarily toward undergraduate marketing college/university majors, this text also provides practical content to current and aspiring industry professionals.
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Add this copy of Public Relations Practices to cart. $62.88, fair condition, Sold by Orion Tech rated 5.0 out of 5 stars, ships from Arlington, TX, UNITED STATES, published 2012 by Pearson.
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Good. Intended for college/higher education audience. May show signs of wear, highlighting, writing, and previous use. This item may be a former library book with typical markings. No guarantee on products that contain supplements Your satisfaction is 100% guaranteed. Twenty-five year bookseller with shipments to over fifty million happy customers.
Add this copy of Public Relations Practices to cart. $157.33, good condition, Sold by GreatBookPrices rated 4.0 out of 5 stars, ships from Columbia, MD, UNITED STATES, published 2013 by Pearson.
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Seller's Description:
Good. Intended for college/higher education audience. May show signs of wear, highlighting, writing, and previous use. This item may be a former library book with typical markings. No guarantee on products that contain supplements Your satisfaction is 100% guaranteed. Twenty-five year bookseller with shipments to over fifty million happy customers.
