"If we build it, they will come." Unfortunately, in the field of Web sites, that's an unfulfilled dream. Having a Web site does not automatically guarantee having traffic, even if you register the site with appropriate search engines. Whether you're an e-tailer who wants customers, a business that wants clients, or an organization that wants to get your message out, Search Engine Optimization For Dummies explains the rules of the game with information on: Spiders--not the yucky kind, but the software that grabs Web ...
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"If we build it, they will come." Unfortunately, in the field of Web sites, that's an unfulfilled dream. Having a Web site does not automatically guarantee having traffic, even if you register the site with appropriate search engines. Whether you're an e-tailer who wants customers, a business that wants clients, or an organization that wants to get your message out, Search Engine Optimization For Dummies explains the rules of the game with information on: Spiders--not the yucky kind, but the software that grabs Web pages, and then, reads and indexes the information Search indexes or engines, search directories, non-spidered indexes, and pay-per-click systems The eight search systems you really need to impress and how to get your pages into them Keywords and how to choose them strategically and use them often Submitting to the directories, including the biggies (Yahoo! Directory and the Open Director Project) and second-tier directories Using shopping directories for e-commerce sites, complete with a list of nine popular ones and CPCs (cost per click) for various types of merchandise on various sites Written by Peter Kent, e-commerce consultant, popular speaker, and critically-acclaimed author, Search Engine Optimization For Dummies helps you build a search engine- friendly site (or fix an existing site) and build traffic, showing you how to: Use effective Web site structure and text, including filenames, directory structure, title tags, descriptive meta tags, keyword meta tags, and an HTML navigation system, Avoid things search engines avoid, such as frames, invisible navigation systems, including those created with Java applets, Java Scripts and Macromedia Flash, cluttered sites overloaded with HTML unrelated to content, and more Bulk up your site with content--original or recycled Use specialized search systems to attract valuable, highly targeted traffic Use link popularity to boost your position and your PageRank Complete with a tear-out cheat sheet and information about Web sites you may want to hit for even more informatio n, Search Engine Optimization For Dummies will help you make the Web site hit list.
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Add this copy of Search Engine Optimization for Dummies to cart. $0.99, good condition, Sold by Reuseabook rated 5.0 out of 5 stars, ships from Gloucester, GLOS, UNITED KINGDOM, published 2006 by For Dummies.
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Dispatched, from the UK, within 48 hours of ordering. This book is in good condition but will show signs of previous ownership. Please expect some creasing to the spine and/or minor damage to the cover. Grubby book may have mild dirt or some staining, mostly on the edges of pages. Damaged cover. The cover of is slightly damaged for instance a torn or bent corner.
Add this copy of Search Engine Optimization for Dummies to cart. $3.26, very good condition, Sold by Reuseabook rated 5.0 out of 5 stars, ships from Gloucester, GLOS, UNITED KINGDOM, published 2008 by John Wiley & Sons.
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Dispatched, from the UK, within 48 hours of ordering. Though second-hand, the book is still in very good shape. Minimal signs of usage may include very minor creasing on the cover or on the spine.
Add this copy of Search Engine Optimization for Dummies to cart. $23.11, very good condition, Sold by Alpha 2 Omega Books rated 5.0 out of 5 stars, ships from Southampton, HANTS, UNITED KINGDOM, published 2008 by John Wiley & Sons.
Edition:
First edition-3rd printing of this edition
Publisher:
For Dummies
Published:
2008
Language:
English
Alibris ID:
11030280795
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Near fine. Near fine condition. John Wiley & Sons, 2008. Third edition. First edition-3rd printing of this edition(10 9 8 7 6 5 4 3). Large format paperback(two small scratches and nicks on the cover) in near fine condition. Nice and clean pages with a couple of small creases and nicks on the edges of the pages.420pp including Appendix, index. Heavy book.
Add this copy of Search Engine Optimization for Dummies to cart. $3.63, good condition, Sold by Kennys.ie rated 4.0 out of 5 stars, ships from Galway, IRELAND, published 2006 by For Dummies.
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Good. 2006. 2nd Edition. Paperback. Clean copy with some shelf wear, minor nicks and bumps on cover but otherwise clean.....We ship daily from our Bookshop.
Add this copy of Search Engine Optimization for Dummies to cart. $5.21, very good condition, Sold by Goldstone Books rated 4.0 out of 5 stars, ships from Ammanford, CARMS, UNITED KINGDOM, published 2008 by John Wiley & Sons.
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Very good. All orders are dispatched within 1 working day from our UK warehouse. Established in 2004, we are dedicated to recycling unwanted books on behalf of a number of UK charities who benefit from added revenue through the sale of their books plus huge savings in waste disposal. No quibble refund if not completely satisfied.
Add this copy of Search Engine Optimization for Dummies to cart. $5.32, very good condition, Sold by Greener Books rated 4.0 out of 5 stars, ships from London, UNITED KINGDOM, published 2008 by John Wiley & Sons.
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Add this copy of Search Engine Optimization for Dummies to cart. $9.90, good condition, Sold by Anybook rated 4.0 out of 5 stars, ships from Lincoln, UNITED KINGDOM, published 2012 by John Wiley & Sons.
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This is an ex-library book and may have the usual library/used-book markings inside. This book has soft covers. With usual stamps and markings, In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 800grams, ISBN: 9781118336854.
Add this copy of Search Engine Optimization for Dummies to cart. $9.90, poor condition, Sold by Anybook rated 4.0 out of 5 stars, ships from Lincoln, UNITED KINGDOM, published 2012 by John Wiley & Sons.
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This is an ex-library book and may have the usual library/used-book markings inside. This book has soft covers. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 800grams, ISBN: 9781118336854.
Add this copy of Search Engine Optimization for Dummies to cart. $9.29, very good condition, Sold by ThriftBooks-Atlanta rated 5.0 out of 5 stars, ships from Austell, GA, UNITED STATES, published 2012 by For Dummies.
Add this copy of Search Engine Optimization for Dummies to cart. $9.29, very good condition, Sold by ThriftBooks-Reno rated 5.0 out of 5 stars, ships from Reno, NV, UNITED STATES, published 2012 by For Dummies.
This is the best book on website promotion I have seen. While reading the book, every few pages I found myself rushing back to my site at http://www.thesiseditor.net to make improvements. A very comprehensive resource.
