Recounts the story of one of America's greatest mail-order geniuses, and points out by his example the most valuable lessons for aspiring entrepreneurs. Included here are detailed explanations of his famous success stories, such as the placement of a -44.00 ad in the Wall Street Journal that turned into a -15-million-a-year business and his artificial diamonds direct-mail campaign. Describes the 12 hats'' of direct marketing, how to pick products that will sell, and psychological and motivational aspects of the direct mail ...
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Recounts the story of one of America's greatest mail-order geniuses, and points out by his example the most valuable lessons for aspiring entrepreneurs. Included here are detailed explanations of his famous success stories, such as the placement of a -44.00 ad in the Wall Street Journal that turned into a -15-million-a-year business and his artificial diamonds direct-mail campaign. Describes the 12 hats'' of direct marketing, how to pick products that will sell, and psychological and motivational aspects of the direct mail buyer.
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Add this copy of Secrets of a Successful Mail Order Guru: Chase Revel to cart. $147.62, new condition, Sold by Just one more Chapter rated 3.0 out of 5 stars, ships from Miramar, FL, UNITED STATES, published 1988 by Wiley.
