This groundbreaking book gives a fascinating account of how people really make decisions under real-world conditions. It provides a new, more psychologically plausible notion of rationality that is based on heuristics--simple rules for making decisions using realistic mental resources. It looks at when and how such simple heuristics work, compares decisions based on single and multiple reasons, and describes the benefits in some situations of having only limited knowledge. Simple Heuristics shows how heuristics can yield ...
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This groundbreaking book gives a fascinating account of how people really make decisions under real-world conditions. It provides a new, more psychologically plausible notion of rationality that is based on heuristics--simple rules for making decisions using realistic mental resources. It looks at when and how such simple heuristics work, compares decisions based on single and multiple reasons, and describes the benefits in some situations of having only limited knowledge. Simple Heuristics shows how heuristics can yield adaptive decisions in situations as varied as choosing a mate, dividing resources among offspring, predicting high school drop-out rates, and playing the stock market. Researchers in cognitive psychology, evolutionary psychology, and cognitive science, as well as economics and artificial intelligence, will find this book both useful and thought provoking.
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Add this copy of Simple Heuristics That Make Us Smart to cart. $17.21, good condition, Sold by ThriftBooks-Atlanta rated 5.0 out of 5 stars, ships from Austell, GA, UNITED STATES, published 2000 by Oxford University Press.
Add this copy of Simple Heuristics That Make Us Smart to cart. $17.21, good condition, Sold by ThriftBooks-Dallas rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2000 by Oxford University Press.
Add this copy of Simple Heuristics That Make Us Smart to cart. $17.28, fair condition, Sold by Blue Vase Books rated 5.0 out of 5 stars, ships from Interlochen, MI, UNITED STATES, published 2000 by Oxford University Press.
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Seller's Description:
Fair. The item is very worn but is perfectly usable. Signs of wear can include aesthetic issues such as scratches dents worn and creased covers folded page corners and minor liquid stains. All pages and the cover are intact but the dust cover may be missing. Pages may include moderate to heavy amount of notes and highlighting but the text is not obscured or unreadable. Page edges may have foxing age related spots and browning. May NOT include discs access code or other supplemental materials.
Add this copy of Simple Heuristics That Make Us Smart to cart. $24.99, very good condition, Sold by Bookmarc's rated 5.0 out of 5 stars, ships from La Porte, TX, UNITED STATES, published 1999 by Oxford University Press.
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Seller's Description:
Very Good. No Jacket. AH3-A first edition (same date with complete numberline) hardcover book in very good condition that has some bumped corners and dents, wrinkling on the spine edges, a few stains on the cover, light discoloration and shelf wear with no dust jacket. Evolution and Cognition, General Editor: Stephen Stich. 9.5"x6.25", 416 pages. Satisfaction Guaranteed.
Add this copy of Simple Heuristics That Make Us Smart to cart. $27.00, like new condition, Sold by Michener & Rutledge Bookseller rated 5.0 out of 5 stars, ships from Baldwin City, KS, UNITED STATES, published 2000 by Oxford University Press.
Add this copy of Simple Heuristics That Make Us Smart (Evolution and to cart. $29.23, fair condition, Sold by 2nd Life Books rated 4.0 out of 5 stars, ships from Burlington, NJ, UNITED STATES, published 1999 by Oxford University Press.
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Seller's Description:
Fair. A readable copy. All pages are intact and the cover is intact. Dust jacket may be missing. Pages can include considerable highlighting markings writing but cannot obscure the text. May be an Ex-lib. copy and have standard library stamps and or stickers. May NOT include discs or access code or other supplemental material. We ship Monday-Saturday and respond to inquiries within 24 hours.
Add this copy of Simple Heuristics That Make Us Smart to cart. $32.50, fair condition, Sold by True Oak Books rated 5.0 out of 5 stars, ships from Highland, NY, UNITED STATES, published 2001 by Oxford University Press.
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Seller's Description:
Fair. 416 pages; heavy markings throughout the book. Dog-earing to the top corner of a few pages. Cocked spine. Creasing to spine. Minor rubbing smudges to the covers.; -Your satisfaction is our priority. We offer free returns and respond promptly to all inquiries. Your item will be carefully cushioned in bubble wrap and securely boxed. All orders ship on the same or next business day. Buy with confidence.
Add this copy of Simple Heuristics That Make Us Smart (Evolution and to cart. $35.04, fair condition, Sold by Anybook rated 5.0 out of 5 stars, ships from Lincoln, UNITED KINGDOM, published 2001 by Oxford University Press.
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Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 700grams, ISBN: 9780195143812.
