"Content testing is user research that pinpoints which exact words, phrases, and messages are preferable to your audience. Content is expensive to create, so it needs to perform. As a content strategist or content designer, you may try to improve your content with A/B testing or optimize it using analytics. But imagine how powerful it would be if you could identify effective content before you launch it! Content testing helps pinpoint those just-right words most likely to engage your audience. What content is clear? What ...
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"Content testing is user research that pinpoints which exact words, phrases, and messages are preferable to your audience. Content is expensive to create, so it needs to perform. As a content strategist or content designer, you may try to improve your content with A/B testing or optimize it using analytics. But imagine how powerful it would be if you could identify effective content before you launch it! Content testing helps pinpoint those just-right words most likely to engage your audience. What content is clear? What needs work? What's missing? Whether you're a solo practitioner or part of a large content team, you can answer these questions with quick content testing and drive a stronger customer experience for better business results"--
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