Intangible assets, such as brands, patents, and intellectual capital are the measures of corporate wealth. This book explains the various techniques in measuring and managing intangibles. It explains management disciplines like Balanced Scorecard, and also demonstrates how companies are getting maximum advantage from all their intangible assets.
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Intangible assets, such as brands, patents, and intellectual capital are the measures of corporate wealth. This book explains the various techniques in measuring and managing intangibles. It explains management disciplines like Balanced Scorecard, and also demonstrates how companies are getting maximum advantage from all their intangible assets.
Read Less
Add this copy of Tangible Strategies for Intangible Assets to cart. $16.96, good condition, Sold by ThriftBooks-Reno rated 5.0 out of 5 stars, ships from Reno, NV, UNITED STATES, published 2004 by McGraw-Hill.
