Brought to you by Penguin. A transformative guide to growing any business, from one of Silicon Valley's most esteemed investors Why do some products take off? And what can we learn from them? The hardest part of launching a product is getting started. When you have just an idea and a handful of customers, growth can feel impossible. This is the cold start problem. Andrew Chen has a solution. As a partner at the pre-eminent VC firm Andreesen Horowitz, he has invested in some of the world's fastest-growing companies. Along ...
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Brought to you by Penguin. A transformative guide to growing any business, from one of Silicon Valley's most esteemed investors Why do some products take off? And what can we learn from them? The hardest part of launching a product is getting started. When you have just an idea and a handful of customers, growth can feel impossible. This is the cold start problem. Andrew Chen has a solution. As a partner at the pre-eminent VC firm Andreesen Horowitz, he has invested in some of the world's fastest-growing companies. Along the way, he's become one of the most renowned bloggers in tech - hailed by Wired as a 'true Silicon Valley insider'. Now, Chen reveals how any organisation can surmount the cold start problem. His solution lies in the network effect: the way a service improves as more people sign up. It means that today's leading products - from Wikipedia to to WhatsApp - get more powerful with every additional user. Drawing on interviews with the founders of LinkedIn, Zoom, Uber, Dropbox, Tinder, Airbnb and more, Chen unpicks how to start and scale these network effects. He reveals how to build an 'atomic network' that is just big enough to sustain itself. He uncovers how to spot the tipping point after which growth takes care of itself. And he explores why some big companies manage to sustain viral network effects for years (while others quickly stop growing). The result is a one-stop guide to scaling a product, road-tested at some of the world's most valuable companies. Praise for Andrew Chen 'A true Silicon Valley insider' Wired 'Andrew's blog is an inexhaustible source of numbers and ideas on concepts that matter' Max Levchin, co-founder of PayPal 'Here's one message you want. Chen's weekly newsletter offers thoughtful essays on startups and marketing' Wired 'One of the best entrepreneurship blogs of all time' Eric Ries, author of The Lean Startup ??? Andrew Chen 2021 (P) Penguin Audio 2021
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Add this copy of The Cold Start Problem: Using Network Effects to Scale to cart. £6.89, good condition, Sold by Brit Books rated 4.0 out of 5 stars, ships from Milton Keynes, BUCKINGHAMSHIRE, UNITED KINGDOM, published 2021 by Random House Business.
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Add this copy of The Cold Start Problem: Using Network Effects to Scale to cart. £9.81, very good condition, Sold by More Than Words rated 4.0 out of 5 stars, ships from Waltham, MA, UNITED STATES, published 2021 by Random House Business Books.
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Add this copy of The Cold Start Problem: Using Network Effects to Scale to cart. £12.43, good condition, Sold by Goodwill Indust. of San Diego rated 5.0 out of 5 stars, ships from San Diego, CA, UNITED STATES, published 2021 by Random House Business Books.
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The book has been read but is in good condition. There is minor to moderate wear to the outside, including scuffs, corner dings, & edge curls. It stand/lays flat. The majority of pages are undamaged with minimal creasing. Used books should not be expected to come with working access codes or bundled media. Please ask to verify before purchase.
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It's a preowned item in good condition and includes all the pages. It may have some general signs of wear and tear, such as markings, highlighting, slight damage to the cover, minimal wear to the binding, etc., but they will not affect the overall reading experience.
Add this copy of The Cold Start Problem: Using Network Effects to Scale to cart. £15.73, good condition, Sold by Big River Books rated 5.0 out of 5 stars, ships from Powder Springs, GA, UNITED STATES, published 2021 by Random House Business.
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This book is in good condition. The cover has minor creases or bends. The binding is tight and pages are intact. Some pages may have writing or highlighting.
Add this copy of The Cold Start Problem: Using Network Effects to Scale to cart. £19.10, like new condition, Sold by ThriftBooks-Baltimore rated 4.0 out of 5 stars, ships from Halethorpe, MD, UNITED STATES, published 2021 by Random House Business.
