Presents information on database marketing and includes topics such as media selection for database marketing; the PC server and the mainframe; hardware and software for database marketing; selling the database to top management; and measured marketing in retail chains.
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Presents information on database marketing and includes topics such as media selection for database marketing; the PC server and the mainframe; hardware and software for database marketing; selling the database to top management; and measured marketing in retail chains.
Read Less
Add this copy of Complete Database Marketer-Second-Generation Strategies to cart. $56.54, new condition, Sold by discount_scientific_books rated 5.0 out of 5 stars, ships from Sterling Heights, MI, UNITED STATES, published 1995 by McGraw-Hill.
Add this copy of Complete Database Marketer-Second-Generation Strategies to cart. $69.87, new condition, Sold by discount_scientific_books rated 5.0 out of 5 stars, ships from Sterling Heights, MI, UNITED STATES, published 1995 by McGraw-Hill.
Add this copy of The Complete Database Marketer: Second Generation to cart. $67.71, new condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Santa Clarita, CA, UNITED STATES, published 1995 by McGraw-Hill.
Add this copy of The Complete Database Marketer to cart. $72.66, new condition, Sold by Media Smart rated 4.0 out of 5 stars, ships from Hawthorne, CA, UNITED STATES, published 1995 by The McGraw-Hill Company.
Add this copy of The Complete Database Marketer: Second Generation to cart. $54.63, new condition, Sold by Books International rated 3.0 out of 5 stars, ships from Toronto, ON, CANADA, published 1995 by McGraw-Hill.
