In the last edition of the Diffusion of Innovations , Everett Rogers challenged diffusion scholars to move beyond the methods and models of the past, recognize the limitation of prior approaches, and broaden the conceptions of the diffusion of innovations. This book answers that call. It brings together noted diffusion scholars and presents a communication perspective for the study of the diffusion process. Using approaches ranging from mathematical modeling and multidimensional scaling to network analysis and agent-based ...
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In the last edition of the Diffusion of Innovations , Everett Rogers challenged diffusion scholars to move beyond the methods and models of the past, recognize the limitation of prior approaches, and broaden the conceptions of the diffusion of innovations. This book answers that call. It brings together noted diffusion scholars and presents a communication perspective for the study of the diffusion process. Using approaches ranging from mathematical modeling and multidimensional scaling to network analysis and agent-based modeling, chapters critically examine the current theoretical and methodological approaches in diffusion research and present novel ways to understand the process. Each chapter expands the scope of diffusion theory and lays the groundwork for the next generation of scholarship. The book is a must-read for anyone wishing to study trends in diffusion research, including diffusion scholars, marketers of ideas and products, communication and management consultants, policy makers, and individuals and organizations working on changing the status quo. It is recommended as a supplementary text for upper-level undergraduate and graduate courses in communication, business and management, information science, and sociology.
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Add this copy of The Diffusion of Innovations to cart. $97.34, new condition, Sold by Books2anywhere rated 5.0 out of 5 stars, ships from Fairford, GLOUCESTERSHIRE, UNITED KINGDOM, published 2011 by Peter Lang Publishing Inc.
Edition:
2011, Peter Lang Inc., International Academic Publishers
Publisher:
Peter Lang Inc., International Academic Publishers
Published:
1/28/2011 12: 02: 00 AM
Language:
English
Alibris ID:
18302175935
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Add this copy of The Diffusion of Innovations: A Communication Science to cart. $97.50, new condition, Sold by Ria Christie Books rated 4.0 out of 5 stars, ships from Uxbridge, MIDDLESEX, UNITED KINGDOM, published 2011 by Peter Lang Inc., International Academic Publishers.
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Add this copy of The Diffusion of Innovations: a Communication Science to cart. $100.75, very good condition, Sold by Second Story Books rated 4.0 out of 5 stars, ships from Rockville, MD, UNITED STATES, published 2011 by Peter Lang.
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2011, Peter Lang Inc., International Academic Publishers
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Peter Lang Inc., International Academic Publishers
Published:
2011
Language:
English
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18248647784
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Book. Octavo, 239 pages. In Very Good condition. White spine with black text. Boards have slight shelf wear. Textblock clean. NOTE: Shelved in Netdesk Column R (ND-R). 1377967. FP New Rockville Stock.
Add this copy of The Diffusion of Innovations to cart. $103.43, new condition, Sold by Paperbackshop International rated 1.0 out of 5 stars, ships from Fairford, GLOS, UNITED KINGDOM, published 2011 by Peter Lang Publishing Inc.
Edition:
2011, Peter Lang Inc., International Academic Publishers
Publisher:
Peter Lang Inc., International Academic Publishers
Published:
1/28/2011 12: 02: 00 AM
Language:
English
Alibris ID:
18302077203
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2011, Peter Lang Inc., International Academic Publishers
Add this copy of The Diffusion of Innovations: A Communication Science to cart. $142.77, new condition, Sold by Ingram Customer Returns Center rated 5.0 out of 5 stars, ships from NV, USA, published 2011 by Peter Lang Inc., International Academic Publishers.
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2011, Peter Lang Inc., International Academic Publishers
