This comprehensive introduction to advertising discourse examines the language of contemporary advertising, not as an isolated object, but in complex interaction with the texts around it, with music and pictures and, importantly, with the people who make and experience it. Clearly explaining relevant theories of linguistics and poetics, each chapter ends with a series of stimulating exercises, and theoretical discussion is accompanied by examples from literary and sub-literary texts and recent advertisements. Putting ...
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This comprehensive introduction to advertising discourse examines the language of contemporary advertising, not as an isolated object, but in complex interaction with the texts around it, with music and pictures and, importantly, with the people who make and experience it. Clearly explaining relevant theories of linguistics and poetics, each chapter ends with a series of stimulating exercises, and theoretical discussion is accompanied by examples from literary and sub-literary texts and recent advertisements. Putting forward the controversial view that adverts answer a need for play and display in contemporary society, Guy Cook explores the social function of advertising, moving from the uses of sound and sight, through creativity and word play to the poetic intricacies of the text to assess the effect of these on the people who receive adverts everyday, and whose identity is partly constructed by them.
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Add this copy of The Discourse of Advertising (Interface) to cart. $4.99, very good condition, Sold by Brit Books rated 4.0 out of 5 stars, ships from Milton Keynes, BUCKINGHAMSHIRE, UNITED KINGDOM, published 2001 by Routledge.
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Very good. Simply Brit – welcome to our online used book store, where affordability meets great quality. Dive into a world of captivating reads without breaking the bank. We take pride in offering a wide selection of used books, from classics to hidden gems, ensuring there's something for every literary palate. All orders are shipped within 24 hours and our lightning fast-delivery within 48 hours coupled with our prompt customer service ensures a smooth journey from ordering to delivery. Discover the joy of reading with us, your trusted source for affordable books that do not compromise on quality.
Add this copy of The Discourse of Advertising (Interface) to cart. $4.99, good condition, Sold by Brit Books rated 4.0 out of 5 stars, ships from Milton Keynes, BUCKINGHAMSHIRE, UNITED KINGDOM, published 2001 by Routledge.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Good. Simply Brit – welcome to our online used book store, where affordability meets great quality. Dive into a world of captivating reads without breaking the bank. We take pride in offering a wide selection of used books, from classics to hidden gems, ensuring there's something for every literary palate. All orders are shipped within 24 hours and our lightning fast-delivery within 48 hours coupled with our prompt customer service ensures a smooth journey from ordering to delivery. Discover the joy of reading with us, your trusted source for affordable books that do not compromise on quality.
Add this copy of The Discourse of Advertising (Interface) to cart. $9.32, like new condition, Sold by ThriftBooks-Dallas rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2001 by Routledge.
Add this copy of The Discourse of Advertising (Interface) to cart. $9.32, good condition, Sold by ThriftBooks-Reno rated 5.0 out of 5 stars, ships from Reno, NV, UNITED STATES, published 2001 by Routledge.
Add this copy of The Discourse of Advertising (Interface) to cart. $9.34, good condition, Sold by Open Books Ltd rated 5.0 out of 5 stars, ships from Chicago, IL, UNITED STATES, published 2001 by Routledge.
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Good. Open Books is a nonprofit social venture that provides literacy experiences for thousands of readers each year through inspiring programs and creative capitalization of books.
Add this copy of The Discourse of Advertising to cart. $9.90, poor condition, Sold by Anybook rated 5.0 out of 5 stars, ships from Lincoln, UNITED KINGDOM, published 1992 by Routledge.
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This is an ex-library book and may have the usual library/used-book markings inside. This book has soft covers. Book contains pen & pencil markings In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 650grams, ISBN: 9780415041713.
Add this copy of The Discourse of Advertising (Interface) to cart. $11.42, good condition, Sold by Seattle Goodwill rated 5.0 out of 5 stars, ships from Seattle, WA, UNITED STATES, published 2001 by Routledge.
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May have some shelf-wear due to normal use. Your purchase funds free job training and education in the greater Seattle area. Thank you for supporting Goodwill's nonprofit mission!
Add this copy of The Discourse of Advertising to cart. $18.85, like new condition, Sold by 2VBooks rated 4.0 out of 5 stars, ships from Derwood, MD, UNITED STATES, published 1992 by Routledge.
Add this copy of The Discourse of Advertising (Interface) to cart. $41.84, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Santa Clarita, CA, UNITED STATES, published 2001 by Routledge.
