Drawing on 40 years of marketing research experience, Eric Marder presents a transforming theory of how people make choices. Supported by a rich analysis of studies conducted by scores of Fortune 500 companies, "The Laws of Choice" unearths the universal patterns every marketing strategist has been waiting for, showing how consumers decide where to spend their money. 160 charts & graphs.
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Drawing on 40 years of marketing research experience, Eric Marder presents a transforming theory of how people make choices. Supported by a rich analysis of studies conducted by scores of Fortune 500 companies, "The Laws of Choice" unearths the universal patterns every marketing strategist has been waiting for, showing how consumers decide where to spend their money. 160 charts & graphs.
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Add this copy of The Laws of Choice: Predicting Customer Behavior to cart. $9.48, very good condition, Sold by ThriftBooks-Reno rated 5.0 out of 5 stars, ships from Reno, NV, UNITED STATES, published 1997 by Free Press.
Add this copy of The Laws of Choice: Predicting Customer Behavior to cart. $9.48, good condition, Sold by ThriftBooks-Atlanta rated 5.0 out of 5 stars, ships from Austell, GA, UNITED STATES, published 1997 by Free Press.
Add this copy of The Laws of Choice: Predicting Customer Behavior to cart. $9.48, good condition, Sold by ThriftBooks-Dallas rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 1997 by Free Press.
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Add this copy of The Laws of Choice: Predicting Customer Behavior to cart. $22.29, new condition, Sold by Letusbegin rated 5.0 out of 5 stars, ships from Ossining, NY, UNITED STATES, published 1997 by Simon and Schuster.
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Add this copy of The Laws of Choice: Predicting Customer Behavior to cart. $22.49, very good condition, Sold by HPB-Emerald rated 4.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 1997 by Free Press.
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Add this copy of The Laws of Choice: Predicting Customer Behavior to cart. $23.98, new condition, Sold by Your Online Bookstore rated 5.0 out of 5 stars, ships from Houston, TX, UNITED STATES, published 1997 by Free Press.
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Add this copy of The Laws of Choice: Predicting Customer Behavior to cart. $39.40, like new condition, Sold by Robinson Street Books rated 4.0 out of 5 stars, ships from Binghamton, NY, UNITED STATES, published 1997 by Simon and Schuster.
Add this copy of The Laws of Choice: Predicting Customer Behavior to cart. $51.62, new condition, Sold by Just one more Chapter rated 3.0 out of 5 stars, ships from Miramar, FL, UNITED STATES, published 1997 by Free Press.
