An ideal resource for those who want to conduct market research but have little experience in doing so, The Market Research Toolbox describes how to think of market research in the context of making a business decision. The book begins by defining market research and discussing some of the various types and techniques. It then examines what objectives can be met by doing market research and the expected payoffs. Six traditional market research techniques are covered - secondary research, customer visits, focus ...
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An ideal resource for those who want to conduct market research but have little experience in doing so, The Market Research Toolbox describes how to think of market research in the context of making a business decision. The book begins by defining market research and discussing some of the various types and techniques. It then examines what objectives can be met by doing market research and the expected payoffs. Six traditional market research techniques are covered - secondary research, customer visits, focus groups, surveys, choice modelling and experimentation. The author describes how each technique works along with its costs and uses, tips for success, when and how to use certain techniques and precautions to t
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Add this copy of The Market Research Toolbox: a Concise Guide for to cart. £11.41, very good condition, Sold by ThriftBooks-Atlanta rated 4.0 out of 5 stars, ships from Austell, GA, UNITED STATES, published 2015 by Sage Publications, Inc.
Add this copy of The Market Research Toolbox: a Concise Guide for to cart. £11.41, very good condition, Sold by ThriftBooks-Baltimore rated 4.0 out of 5 stars, ships from Halethorpe, MD, UNITED STATES, published 2015 by Sage Publications, Inc.
Add this copy of The Market Research Toolbox: a Concise Guide for to cart. £11.41, good condition, Sold by ThriftBooks-Baltimore rated 4.0 out of 5 stars, ships from Halethorpe, MD, UNITED STATES, published 2015 by Sage Publications, Inc.
Add this copy of The Market Research Toolbox: a Concise Guide for to cart. £11.41, good condition, Sold by ThriftBooks-Dallas rated 4.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2015 by Sage Publications, Inc.
Add this copy of The Market Research Toolbox: a Concise Guide for to cart. £11.46, good condition, Sold by HPB-Red rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2015 by SAGE Publications, Inc.
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Add this copy of The Market Research Toolbox: a Concise Guide for to cart. £11.53, good condition, Sold by HPB-Red rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2015 by SAGE Publications, Inc.
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Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority!
Add this copy of The Market Research Toolbox: a Concise Guide for to cart. £30.78, good condition, Sold by SurplusTextSeller rated 5.0 out of 5 stars, ships from Columbia, MO, UNITED STATES, published 2015 by Sage Publications, Inc.
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Add this copy of The Market Research Toolbox: a Concise Guide for to cart. £36.26, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Santa Clarita, CA, UNITED STATES, published 2015 by SAGE Publications, Inc.
Add this copy of The Market Research Toolbox: a Concise Guide for to cart. £38.69, good condition, Sold by TEXTSHUB rated 5.0 out of 5 stars, ships from Franklin Lakes, NJ, UNITED STATES, published 2015 by SAGE Publications, Inc.
