An ideal resource for those who want to conduct market research but have little experience in doing so, The Market Research Toolbox describes how to think of market research in the context of making a business decision. The book begins by defining market research and discussing some of the various types and techniques. It then examines what objectives can be met by doing market research and the expected payoffs. Six traditional market research techniques are covered - secondary research, customer visits, focus ...
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An ideal resource for those who want to conduct market research but have little experience in doing so, The Market Research Toolbox describes how to think of market research in the context of making a business decision. The book begins by defining market research and discussing some of the various types and techniques. It then examines what objectives can be met by doing market research and the expected payoffs. Six traditional market research techniques are covered - secondary research, customer visits, focus groups, surveys, choice modelling and experimentation. The author describes how each technique works along with its costs and uses, tips for success, when and how to use certain techniques and precautions to t
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Add this copy of The Market Research Toolbox: a Concise Guide for to cart. $6.63, very good condition, Sold by Halcyon Books rated 4.0 out of 5 stars, ships from LONDON, LONDON, UNITED KINGDOM, published 2005 by Sage Publications, Inc.
Add this copy of The Market Research Toolbox: a Concise Guide for to cart. $9.40, very good condition, Sold by ThriftBooks-Reno rated 5.0 out of 5 stars, ships from Reno, NV, UNITED STATES, published 1996 by SAGE Publications, Inc.
Add this copy of The Market Research Toolbox: a Concise Guide for to cart. $9.40, good condition, Sold by ThriftBooks-Dallas rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 1996 by SAGE Publications, Inc.
Add this copy of The Market Research Toolbox: A Concise Guide for to cart. $10.21, very good condition, Sold by Jenson Books Inc rated 4.0 out of 5 stars, ships from Logan, UT, UNITED STATES, published 2011 by Sage Publications, Inc.
Add this copy of The Market Research Toolbox: a Concise Guide for to cart. $10.59, very good condition, Sold by ThriftBooks-Dallas rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2005 by SAGE Publications, Inc.
Add this copy of The Market Research Toolbox: a Concise Guide for to cart. $10.59, good condition, Sold by Once Upon A Time Books rated 4.0 out of 5 stars, ships from Tontitown, AR, UNITED STATES, published 2005 by SAGE Publications, Inc.
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Seller's Description:
This is a used book in good condition and may show some signs of use or wear. This is a used book in good condition and may show some signs of use or wear.
Add this copy of The Market Research Toolbox: a Concise Guide for to cart. $11.49, fair condition, Sold by St. Vinnie's Books rated 5.0 out of 5 stars, ships from Eugene, OR, UNITED STATES, published 2005 by Sage Publications, Inc.
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Seller's Description:
Acceptable. Paperback 100% of proceeds go to charity! Acceptable reading copy with obvious signs of use, wear, and/or cosmetic issues. Item is complete and remains readable despite notable condition issues.
Add this copy of The Market Research Toolbox: a Concise Guide for to cart. $11.49, fair condition, Sold by St. Vinnie's Books rated 5.0 out of 5 stars, ships from Eugene, OR, UNITED STATES, published 1996 by Sage Publications, Inc.
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Seller's Description:
Acceptable. Paperback The item is fairly worn but still readable. Signs of wear include aesthetic issues such as scratches, worn covers, damaged binding. The item may have identifying markings on it or show other signs of previous use. May have page creases, creased spine, bent cover or markings inside. Packed with care, shipped promptly.
Add this copy of The Market Research Toolbox: a Concise Guide for to cart. $12.14, good condition, Sold by Wonder Book - Member ABAA/ILAB rated 5.0 out of 5 stars, ships from Frederick, MD, UNITED STATES, published 1996 by Sage Publications, Inc.
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Good. Good condition. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains.
Add this copy of The Market Research Toolbox: a Concise Guide for to cart. $12.25, like new condition, Sold by Books From California rated 4.0 out of 5 stars, ships from Simi Valley, CA, UNITED STATES, published 2005 by Sage Publications, Inc.
