No passion, no conversation. No conversation, no word of mouth. No word of mouth, no successful business. If you think you are in the marketing business, think again. You're in the people business, and The Passion Conversation teaches you how to get people to fall passionately and madly in love with your organization or cause. The author's mash-up of the latest in wonky academic research with practical, real-world stories shows how any business can spark and sustain word of mouth marketing. Readers learn how loving ...
Read More
No passion, no conversation. No conversation, no word of mouth. No word of mouth, no successful business. If you think you are in the marketing business, think again. You're in the people business, and The Passion Conversation teaches you how to get people to fall passionately and madly in love with your organization or cause. The author's mash-up of the latest in wonky academic research with practical, real-world stories shows how any business can spark and sustain word of mouth marketing. Readers learn how loving your customers results in not just building a thriving community, but also driving meaningful conversations, ultimately impacting the financial success of a business. The Passion Conversation will change your perspective on marketing by: Explaining the three motivations for people to talk about businesses and causes Detailing how every marketing problem is a people problem in disguise Giving heartfelt evidence that marketing materials are now conversation tools Showing how customer communities sustain word of mouth while also sparking financial impact Helping your business apply these marketing lessons through a series of workbook exercises called "Passion Explorations" The time is now for marketers and businesses to go beyond the product conversation to understanding, sparking and sustaining the passion conversation for why your business is in business.
Read Less
Add this copy of The Passion Conversation: Understanding, Sparking, and to cart. $7.99, fair condition, Sold by Goodwill of Greater Milwaukee rated 5.0 out of 5 stars, ships from Milwaukee, WI, UNITED STATES, published 2013 by Wiley.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Fair. The cover has visible markings and wear. The dust jacket shows normal wear and tear. The pages show normal wear and tear. Codes or product keys that accompany this product may not be valid. Fast Shipping in a Standard Poly Mailer!
Add this copy of The Passion Conversation: Understanding, Sparking, and to cart. $8.35, good condition, Sold by Good Books Will Follow rated 5.0 out of 5 stars, ships from Blue Springs, MO, UNITED STATES, published 2013 by Wiley.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
The book has been read but is in good condition. It has very minimal damage to the cover including scuff marks but no holes or tears. The dust jacket for hard covers may not be included. The binding has minimal wear. The majority of pages are undamaged with minimal creasing or tearing minimal pencil underlining of text no highlighting of text and no writing in the margins. There are no missing pages. See the seller's listing for full details and a description of any imperfections.
Add this copy of The Passion Conversation: Understanding, Sparking, and to cart. $8.86, good condition, Sold by Goodwill rated 4.0 out of 5 stars, ships from Brooklyn Park, MN, UNITED STATES, published 2013 by Wiley.
Add this copy of The Passion Conversation: Understanding, Sparking, and to cart. $9.47, like new condition, Sold by ThriftBooks-Reno rated 5.0 out of 5 stars, ships from Reno, NV, UNITED STATES, published 2013 by Wiley.
Add this copy of The Passion Conversation: Understanding, Sparking, and to cart. $9.47, like new condition, Sold by ThriftBooks-Dallas rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2013 by Wiley.
Add this copy of The Passion Conversation: Understanding, Sparking, and to cart. $9.47, like new condition, Sold by ThriftBooks-Baltimore rated 5.0 out of 5 stars, ships from Halethorpe, MD, UNITED STATES, published 2013 by Wiley.
Add this copy of The Passion Conversation to cart. $11.26, very good condition, Sold by Wonder Book - Member ABAA/ILAB rated 5.0 out of 5 stars, ships from Frederick, MD, UNITED STATES, published 2013 by Wiley.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Very Good. Very Good condition. Very Good dust jacket. A copy that may have a few cosmetic defects. May also contain light spine creasing or a few markings such as an owner's name, short gifter's inscription or light stamp. Bundled media such as CDs, DVDs, floppy disks or access codes may not be included.
Add this copy of The Passion Conversation: Understanding, Sparking, and to cart. $11.44, very good condition, Sold by BooksRun rated 4.0 out of 5 stars, ships from Philadelphia, PA, UNITED STATES, published 2013 by Wiley.
Add this copy of The Passion Conversation: Understanding, Sparking, and to cart. $12.50, very good condition, Sold by Salt & Pepper rated 4.0 out of 5 stars, ships from Murfreesboro, TN, UNITED STATES, published 2013 by John Wiley & Sons, Inc.
Add this copy of The Passion Conversation: Understanding, Sparking, and to cart. $13.95, very good condition, Sold by George Lyon rated 5.0 out of 5 stars, ships from Alexandria, VA, UNITED STATES, published 2013 by Wiley.
