The rise of Google is one of the most amazing stories of our time. Jumping into the search industry long after Yahoo!, AltaVista, Lycos, and other competitors, Google offered a radical new approach to search, redefined the idea of viral marketing, and in just seven years became the largest IPO in the history of Silicon Valley. Google's enormous impact straddles the worlds of technology, marketing, finance, media, culture, dating, job-hunting, and just about every other sphere of human interest. And no one is better ...
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The rise of Google is one of the most amazing stories of our time. Jumping into the search industry long after Yahoo!, AltaVista, Lycos, and other competitors, Google offered a radical new approach to search, redefined the idea of viral marketing, and in just seven years became the largest IPO in the history of Silicon Valley. Google's enormous impact straddles the worlds of technology, marketing, finance, media, culture, dating, job-hunting, and just about every other sphere of human interest. And no one is better qualified to explain this entire phenomenon than John Battelle, the acclaimed Silicon Valley journalist who co-founded Wired and founded The Industry Standard. In this fascinating narrative of the past, present, and future of search, Battelle draws on more than 350 interviews with executives at Google, Microsoft, Yahoo!, and other companies, including Google founders, Larry Page and Sergey Brin and CEO, Eric Schmidt. Battelle explores how search technology works, the amazing power of targeted advertising as a business model, and the frenzy of the Google IPO when the company tried to rewrite the rules of Wall Street and declared, "don't be evil" as one of its core goals. Battelle is equally enlightening about the cultural impact of the search industry. Every day, billions of searches reveal the wants, needs, fears, and obsessions of humankind - an unprecedented record that Battelle calls the database of intentions. What will Google and other companies do with all that information? Will the government regulate the search business? And what happens to privacy when every word ever written about someone is permanently archived and searchable in a fraction of a second? For anyone who wants to understand how Google succeeded and what its success means for all of us, "The Search" is indispensable.
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Add this copy of The Search: How Google and Its Rivals Rewrote the Rules to cart. $3.25, very good condition, Sold by Reuseabook rated 4.0 out of 5 stars, ships from Gloucester, GLOS, UNITED KINGDOM, published 2005 by Nicholas Brealey Publishing.
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Dispatched, from the UK, within 48 hours of ordering. Though second-hand, the book is still in very good shape. Minimal signs of usage may include very minor creasing on the cover or on the spine.
Add this copy of The Search: How Google and Its Rivals Rewrote the Rules to cart. $5.15, very good condition, Sold by Goldstone Books rated 4.0 out of 5 stars, ships from Ammanford, CARMS, UNITED KINGDOM, published 2005 by Nicholas Brealey Publishing.
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Very good. All orders are dispatched within 1 working day from our UK warehouse. Established in 2004, we are dedicated to recycling unwanted books on behalf of a number of UK charities who benefit from added revenue through the sale of their books plus huge savings in waste disposal. No quibble refund if not completely satisfied.
Add this copy of The Search: How Google and Its Rivals Rewrote the Rules to cart. $5.27, good condition, Sold by Goldstone Books rated 4.0 out of 5 stars, ships from Ammanford, CARMS, UNITED KINGDOM, published 2005 by Portfolio.
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Good. All orders are dispatched within 1 working day from our UK warehouse. Established in 2004, we are dedicated to recycling unwanted books on behalf of a number of UK charities who benefit from added revenue through the sale of their books plus huge savings in waste disposal. No quibble refund if not completely satisfied.
Add this copy of The Search: How Google and Its Rivals Rewrote the Rules to cart. $8.49, good condition, Sold by BookHolders rated 5.0 out of 5 stars, ships from Gambrills, MD, UNITED STATES, published 2005 by Portfolio.
Add this copy of The Search: How Google and Its Rivals Rewrote the Rules to cart. $8.51, good condition, Sold by Gulf Coast Books rated 5.0 out of 5 stars, ships from Memphis, TN, UNITED STATES, published 2006 by Portfolio.
Add this copy of The Search: How Google and Its Rivals Rewrote the Rules to cart. $8.51, fair condition, Sold by Orion Tech rated 5.0 out of 5 stars, ships from Arlington, TX, UNITED STATES, published 2006 by Portfolio.
Add this copy of The Search: How Google and Its Rivals Rewrote the Rules to cart. $8.58, good condition, Sold by BookHolders rated 5.0 out of 5 stars, ships from Gambrills, MD, UNITED STATES, published 2006 by Penguin Publishing Group.
Add this copy of The Search: How Google and Its Rivals Rewrote the Rules to cart. $8.78, good condition, Sold by Once Upon A Time Books rated 4.0 out of 5 stars, ships from Tontitown, AR, UNITED STATES, published 2006 by Portfolio.
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This is a used book in good condition and may show some signs of use or wear. This is a used book in good condition and may show some signs of use or wear.
Add this copy of The Search: How Google and Its Rivals Rewrote the Rules to cart. $8.78, fair condition, Sold by Once Upon A Time Books rated 4.0 out of 5 stars, ships from Tontitown, AR, UNITED STATES, published 2006 by Portfolio.
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Fair. This is a used book. It may contain highlighting/underlining and/or the book may show heavier signs of wear. It may also be ex-library or without dustjacket. This is a used book. It may contain highlighting/underlining and/or the book may show heavier signs of wear. It may also be ex-library or without dustjacket.
Add this copy of The Search: How Google and Its Rivals Rewrote the Rules to cart. $8.90, good condition, Sold by Your Online Bookstore rated 5.0 out of 5 stars, ships from Houston, TX, UNITED STATES, published 2005 by Portfolio Hardcover.
