Presents a paradigm for the marketing discipline that is service-oriented, customer-oriented, relationship-focused, and knowledge-based, and places marketing, once viewed as a support function, central to overall business strategy. This book elaborates on this model to provide insight and commentary.
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Presents a paradigm for the marketing discipline that is service-oriented, customer-oriented, relationship-focused, and knowledge-based, and places marketing, once viewed as a support function, central to overall business strategy. This book elaborates on this model to provide insight and commentary.
Read Less
Add this copy of The Service-Dominant Logic of Marketing: Dialog, Debate to cart. $25.98, fair condition, Sold by Anybook rated 4.0 out of 5 stars, ships from Lincoln, UNITED KINGDOM, published 2006 by M.E. Sharpe.
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Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has hardback covers. Clean from markings. In fair condition, suitable as a study copy. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 1050grams, ISBN: 9780765614902.
Add this copy of The Service-Dominant Logic of Marketing: Dialog, Debate to cart. $31.00, good condition, Sold by Eastburn Books rated 5.0 out of 5 stars, ships from Albany, OR, UNITED STATES, published 2006 by Routledge.
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Good Plus. No Jacket. Book Good+ green hardcover. No jacket. 2006. University stamp to first couple pages. LIght soiling to text edges. LIGHT WARP to covers. Page faces clean. Binding solid. 449 pp. OVERSIZE volume.
Add this copy of The Service-Dominant Logic of Marketing: Dialog, Debate to cart. $32.55, good condition, Sold by Anybook rated 4.0 out of 5 stars, ships from Lincoln, UNITED KINGDOM, published 2006 by M.E. Sharpe.
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This is an ex-library book and may have the usual library/used-book markings inside. This book has hardback covers. Clean from markings. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 1000grams, ISBN: 9780765614902.
Add this copy of The Service-Dominant Logic of Marketing: Dialog, Debate to cart. $80.19, new condition, Sold by Booksplease rated 4.0 out of 5 stars, ships from Southport, MERSEYSIDE, UNITED KINGDOM, published 2006 by Routledge.
Add this copy of The Service-Dominant Logic of Marketing: Dialog, Debate to cart. $82.27, new condition, Sold by GreatBookPrices rated 4.0 out of 5 stars, ships from Columbia, MD, UNITED STATES, published 2006 by Routledge.
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New. Trade paperback (US). Glued binding. 449 p. Contains: Illustrations. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
