"A revolutionary, definitive guide for winning the battle for share of customers' hearts, minds, and wallets. Backed by rock-solid science published in the Harvard Business Review and MIT Sloan Management Review, this book introduces a new and rigorously tested approach--the Wallet Allocation Rule--that is proven to link to the most important measure of customer loyalty: share of wallet. Managers finally have the missing link to business growth within their grasp--the ability to link their existing metrics to the share of ...
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"A revolutionary, definitive guide for winning the battle for share of customers' hearts, minds, and wallets. Backed by rock-solid science published in the Harvard Business Review and MIT Sloan Management Review, this book introduces a new and rigorously tested approach--the Wallet Allocation Rule--that is proven to link to the most important measure of customer loyalty: share of wallet. Managers finally have the missing link to business growth within their grasp--the ability to link their existing metrics to the share of spending that customers allocate to their brands."--
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Add this copy of The Wallet Allocation Rule: Winning the Battle for to cart. $8.40, good condition, Sold by Jenson Books Inc rated 4.0 out of 5 stars, ships from Logan, UT, UNITED STATES, published 2015 by Wiley.
Add this copy of The Wallet Allocation Rule to cart. $8.69, good condition, Sold by BookHolders rated 5.0 out of 5 stars, ships from Gambrills, MD, UNITED STATES, published 2015 by Wiley.
Add this copy of The Wallet Allocation Rule: Winning the Battle for to cart. $9.91, like new condition, Sold by ThriftBooks-Reno rated 5.0 out of 5 stars, ships from Reno, NV, UNITED STATES, published 2015 by Wiley.
Add this copy of The Wallet Allocation Rule: Winning the Battle for to cart. $9.91, good condition, Sold by Gulf Coast Books rated 5.0 out of 5 stars, ships from Memphis, TN, UNITED STATES, published 2015 by Wiley.
Add this copy of The Wallet Allocation Rule: Winning the Battle for to cart. $9.91, good condition, Sold by Your Online Bookstore rated 5.0 out of 5 stars, ships from Houston, TX, UNITED STATES, published 2015 by Wiley.
Add this copy of The Wallet Allocation Rule: Winning the Battle for to cart. $12.03, very good condition, Sold by Wonder Book - Member ABAA/ILAB rated 5.0 out of 5 stars, ships from Frederick, MD, UNITED STATES, published 2015 by Wiley.
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Seller's Description:
Very Good. Very Good condition. Very Good dust jacket. A copy that may have a few cosmetic defects. May also contain light spine creasing or a few markings such as an owner's name, short gifter's inscription or light stamp. Bundled media such as CDs, DVDs, floppy disks or access codes may not be included.
Add this copy of The Wallet Allocation Rule: Winning the Battle for to cart. $12.03, good condition, Sold by Wonder Book - Member ABAA/ILAB rated 5.0 out of 5 stars, ships from Frederick, MD, UNITED STATES, published 2015 by Wiley.
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Good. Good condition. Good dust jacket. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains.
Add this copy of The Wallet Allocation Rule: Winning the Battle for to cart. $12.79, like new condition, Sold by GreatBookPricesUK5 rated 5.0 out of 5 stars, ships from Castle Donington, DERBYSHIRE, UNITED KINGDOM, published 2015 by Wiley.
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Fine. Sewn binding. Cloth over boards. 240 p. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
Add this copy of The Wallet Allocation Rule: Winning the Battle for to cart. $12.95, very good condition, Sold by Fastship Store - rated 4.0 out of 5 stars, ships from Apache Junction, AZ, UNITED STATES, published 2015 by Wiley.
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Very good in very good dust jacket. Sewn binding. Cloth over boards. 240 p. Contains: Illustrations. Audience: General/trade. Brand new book, : , ., ., -, -, -, -, -,
